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Buena Vista plans global splash for 'Narnia' trailer

MUMBAI: This is a one of a kind initiative when it comes to film trailers. Buena Vista which distributes and markets Walt Disney's films has announced an unprecedented worldwide trailer roadblock for the upcoming film The Chronicles Of Narnia: The Lion, The Witch And The Wardrobe.

 

An estimated global audience of over 200 milion will experience the theatrical trailer. Buena Vista will leverage the different platforms of television, online and mobile phones. The trailer has been dubbed in 13 languages and the activity starts over the weekend.

The worldwide roadblock will be anchored by the US broadcast debut of the trailer on 7 May during ABC's airing of Harry Potter and the Chamber of Secrets. Visitors to AOL sites and Verizon Wireless V Cast customers will also be able to see the trailer. The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network.

Within two days of the US launch, the international roadblock (dubbed in over 11 languages) will introduce the trailer around the world, with simulcasts on popular programmes. Activity will take place in the UK, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America. In addition to the broadcast launches, each territory will partner with print and online outlets to maximise exposure.

The film releases in India on 23 December 2005. Buena Vista International senior VP marketing Nic Crawley says, "The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe is generating incredible interest all over the world. We are thrilled to be introducing the movie trailer to a global audience through this broadcast and online roadblock.

"With its universal themes, great characters, and fantastic adventure elements, we believe that this film is going to be a huge hit in the international marketplace. Television audiences and online participants are going to have a unique opportunity to see this first look at the film."

Based on C. S. Lewis' timeless adventure the film follows the exploits of the four Pevensie siblings -- Lucy, Edmund, Susan and Peter -- in World War II England who enter the world of Narnia through a magical wardrobe while playing a game of 'hide-and-seek' in the rural country home of an elderly professor.

Once there, the children discover an incredible new world inhabited by talking beasts, dwarfs, fauns, centaurs and giants that has become cursed to eternal winter by the evil White Witch, Jadis. Under the guidance of a noble and mystical ruler, the lion Aslan, the children fight to overcome the White Witch's powerful hold over Narnia in a spectacular, climactic battle that will free Narnia from Jadis' icy spell forever.

The film stars British actors Tilda Swinton, James McAvoy, Rupert Everett, Oscar winner Jim Broadbent Iris and Ray Winstone.

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