Tam enters into agreement with Esha Monitoring Service to monitor PR content

MUMBAI: Media research firm Tam through its special PR and content analysis division, Eikona PR Track has observed the increasing need to monitor and analyse PR and Media editorial efforts undertaken by companies across industries.

Therefore it has decided to lay special focus on media (editorial and content) measurement and analysis across TV, newspapers, magazines, internet and trade journals. This will be done through the exclusive agreement between Eikona PR Track and Esha News Monitoring Service, India's premier full-fledged news monitoring agency. This tracks more than 90 TV channels within India.



Eikona PR Track has established facilities that will come up with various levels of in-depth studies that will showcase the use & effectiveness of PR by different product categories, companies, brands and even CEOs. Tam states that the reports and analysis from Eikona PR Track will be of tremendous value add for company professionals across the management structure - right from the CEO to the sales and marketing team in the grass root level. Tam states that it has deployed highly specialised professionals to look at various levels of analysis that will result in increased understanding of integrated communications.

Eikona PR Track will leverage its exclusive technical collaboration with Media Measurement Limited (MML) UK a media and content measurement firm. Tam states that television is playing an increasing role in the PR and content war game. To provide a perspective of news channels alone, if one just looks at the 25 news channels currently in India, a corporate has to monitor 20,000 hours (or one million minutes) of news every month. This calls for a dedicated and a specialised service

Esha News Monitoring Service, director R S Iyer says, "It is a strategic milestone for our organisation to have got associated with TAM Media Research. On the basis of our experience and feedback gathered over the past 6 years, our tie-up with Eikona PR Track will definitely go a long way in bringing highly specialised and timely TV content analysis. We are sure this will be a mutually beneficial relationship for both of us and the industry."



Tam Media Research VP Atul Phadnis says, "PR is increasingly finding its place in Board Room discussions. PR and media content is being used at all levels of the management structure, to create a sound company perception, brand loyalty and its CEO's leadership. No doubt, this tool is also now being brought under the ROI scanner - something that proves that PR is very effective".



Eikona PR Track aims to generate analysis that will uncover untouched areas in the PR and Content measurement field. The results will be of huge academic and professional interest for the entire industry - be it advertisers, management educational institutes, PR Agencies and most importantly, the entire marketing set up of a Company.

"The interesting part is that in today's environment, the senior most marketing team of any company in any industry has to keep an eye on monies moving into various marketing communications baskets - Advertising, Press Relations, Direct Marketing, below the line activities etc. Our analysis will not only enable the advertiser to equate ROIs on the various media coverage led initiatives but also examine the effectiveness of PR efforts as a whole - whether at a national level, regional or local level. The study will even be of high value for the sales and distribution team of the company" adds Phadnis.

Latest Reads
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories