4 May 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 100


 

 Adex Analysis



Soft drink non-aerated TV advt sees 83% rise
An 83% rise in soft drink non-aerated advertising was seen in 2004 compared to 2003 on television.

Media, Advertising & Marketing Watch
Matrix takes flight with Kingfisher Airlines
WPP's Matrix forays into in-flight entertainment; to package content for 5 TV channels and 10 audio channels on board.

First Promax&BDA Arabia kickstarts in Dubai
The first Promax&BDA Arabia conference, which opened in Dubai yesterday, saw Pan-Arabic promotion, marketing and broadcast design executives stressing on the importance of visual creativity and home-grown branding in the Middle Eastern television industry.

Infomedia India launches 'Better Interiors'

Sharapova to endorse Colgate-Palmolive in the US

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 April 2005 to 16 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 April 2005 to 16 April 2005)
Star Plus
Sony Entertainment
DD Sports
DD1
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Lowe to unveil new brand identity for Jindal Steel
FDA crackdown on Asian Sky
Source: The Hindu Business Line
   
   
Neon sign blackout = Rs 100 cr loss
  Source:Rediff
   
No formal complaints from hoarding owners: BEST
  Source:www.cybernoon.com
   
Matrimonial ads to caution readers
  Source:Times of India
   
Nvidia to Appoint India Mktg Head Next Week
  Source:www.channeltimes.com
Matrimonial ads to feature caution, advice health screening
Getting started in the mad mad ad world
Will sex help HLL beat price war?
Now, Sony Play Station to run ads
CII to showcase Brand India in Istanbul
Flip-Flop
In AD-dition
Tasting Success
Source:Economic Times
 
   
JWT outpaces O&M & Lowe to win Vedanta Resources
Viewers look the other way while Saurav, Inzy fight it out
Interactive partners SpiceJet Airlines, Castrol for promotions
Source:Agency Faqs
International News
US TV Networks Seen Flat on Upfront Ad Revenue
Publicis Q1 sales beat forecasts, confident on '05
Cingular revisits prepaid, plans advertising push
  Source:Reuters
   
Study: Marketers Shift Ad Spending to Online
  Source: Media Week (US)
   
$315 Mil. Lowe's Business in Play
4% Revenue Rise for Publicis in Q1
O'Leary Returns to McCann
  Source: Ad Week
   
B2B sector in £3.2m promotion push
PPA unveils Business Advertising Excellence awards
Advertisers take a bite out of Bluetooth
  Source:Media Week (UK)
   
Asian ad spending heading for speedy growth, report says
  Source:Jakarta Post
   
Martha pitches to TV advertisers
  Source: www.canoe.ca
Nielsen To Name Nine Advertisers To Council, Create R&D Trustees Board
Fastclick Takes On Google With Contextual Ads
NYC Politico Launches Online Ad Campaign
Chevy To Sponsor Music On AOL
Jupiter: E-Mail Campaigns Lack Personal Touch
  Source:Media Post
   
VNU Launches Branded Entertainment Site
AirTran Ads Continue To 'Go'
Universal Names VP-Multicultural Marketing
  Source:Brand Week
   
Terrestrial Digital Multimedia Broadcasting Ads Create Controversy
  Source:english.donga.com
   
Go Daddy Fires Advertising Agency
  Source:Web Host Industry
   
Univlever Arabia signs strategic media buying partnership with Intiative Media
  Source: AME Info
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