Media,
Advertising & Marketing Watch in association with
Colgate-Palmolive
signs Sharapova as brand ambassador in US
Indiantelevision.com
Team
(3 May 2005
5:00 pm)
MUMBAI: Wimbledon champ Maria Sharapova
has been roped in by Colgate-Palmolive for their deodorant and body
spray brands in the US. Sharapova will appear in all ads for the company's
deodorant and body spray.
Sharapova
already appears in ads for Palmolive deodorant that are aired across
Europe currently. In the US, she will represent the Lady Speed Stick
brand. According to a media report, the deal will run through three
years and is worth at least $2 million annually.
A media report said that Colgate-Palmolive felt that the 18-year-old's
beauty, grace and active lifestyle made her a perfect ambassador
for Palmolive's brand values of protection, reliability and confidence.
Sharapova was quoted as saying, "These
products are such a part of both my personal and professional life
-- there's such a natural connection for me. I'm looking forward to
working with them for years to come."
Ranked as the number two tennis player in the world, Sharapova,
also represents brands such as Tag Heuer, Motorola, Nike and has
also clinched a deal with Parlux Fragrances to make her own fragrance.
In the latest Nike campaign, she features along with fellow Wimbledon
champion Roger Federer and the marathon runner Paula Radcliffe.
Sharapova
already appears in ads for Palmolive deodorant that are aired across
Europe currently. In the US, she will represent the Lady Speed Stick
brand. According to a media report, the deal will run through three
years and is worth at least $2 million annually.