Key Findings:

• 83 per cent rise in soft drink non-aerated advertising in '04 compared to '03 on television.
• As expected, highest spends during summers across 2003-04.
• Top five advertisers consist of 79 per cent of the total advertising spends on television in 2004.
• 'Drama/Soap' program genre, the choice of advertisers on television in 2004.

This week, AdEx India looks at the 'Soft Drink Non-aerated' category. Below is the growth of Soft Drink Non-aerated advertising on TV across the years 2001-04.

• Category sees a dip in consecutive two years i.e 2002-03.
• High growth of 83 per cent is observed in 2004.

Let's also look at its advertising across the quarters in 2003-04 on Television.

• Summers observe higher advertising spends in category across 2003-04.

Which brand tops advertising on TV in 2004? The table below gives the answers.

• Top five advertisers consists of 79 per cent of the total advertising spends
• 'Parle Agro' with brands 'Frooti / Frooti Green Mango' tops advertising with 25 per cent share

Let's also analyse the program genres used by Prickly heat advertisers on television in 2004.