31 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 76

Media, Advertising & Marketing Watch




'KBC 2': Star pitches rates at new heights
Upfront pitch: Eight associate sponsors will have to cough up Rs 195 million each; 10-second spot buy priced at Rs 595,000.

Total Sports Asia plays Futsal with Ten Sports, Tara Bangla
Sports marketing firm Total Sports Asia organising first of its kind TVS Futsal Championships in Bengal; to take it other states later.

Rural marketing agencies form RMAAI
Leading media players in rural specialties field come together to form Rural Marketing Agencies Association of India.

Coke takes 'Oye Bubbly' head on, unveils 'Thanda' sequel

HLL introduces girl hangout Sunsilk Cool Zone

Karnataka gold festival 2005 to kick off on 4 April'

Northpoint offers programme in ad & marketing comm

TAG Heuer unveils world's first professional golf watch

Tata Indicom launches 'SauravFone'

Guest Speak
Two Masters of IBM Name Brand? …Think
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 March 2005 to19 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 March 2005 to19 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Gemini TV

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Source: www.indiantelevision.com

Today's Newsbreakers.......India
Santro ad campaign upsets ARAI
Source:Money Control
   
Lever-aging spends
Promote to entertain
Source:Economic Times
 
   
Coke ads to feature Aamir in new avatar
Source: NDTV
   
Mohali Test scores TV rating of 3.89
SAIL to go in for image makeover
Rural marketing agencies form association
Vivek Oberoi returns `inappropriate' award
Source:The Hindu Business Line
Interface Communications shines in Abby's afterglow
Leo Entertainment’s film calendar is huge next fiscal
SAB's Janmat and Me Marathi channels to be launched by June
JWT appoints Tay Guan Hin as regional Exec. CD for SE Asia
Source:Agency Faqs
 
   
Those grand job ads
The Abby Nite
For a larger share of voice
The power of contrast
Source:Catalyst
   
International News
BBDO Lands eBay's U.S. Marketing Business
Pfizer's Aricept Puts TBWA\C\D on Notice
MDC Partners Delays Earnings Report
$80 Mil. Bally Business Shifts to Starcom
NCR Exec Succeeds Fiorina at HP
  Source: Ad Week
   
Ad revenue up for national press
Toyota Verso hunts for hit with ITV sponsorship deal
Consumer direct mail campaigns top business drops
Cheestrings picked for Mayhem sponsorship
  Source:Media Week (UK)
   
Gov to battle stem-cell bill with radio ads
  Source:Boston Herald
   
Ten Network 1st-Half Profit Rises 23% on Advertising
  Source:Bloomberg
   
Veteran ad man dies
  Source:The Star Online
   
PepsiCo Makes Executive Changes
  Source:Brand Week
Wal-Mart launches first innovative Asian language advertising campaign
  Source: www.fibre2fashion.com
   
Product Placement Outpaces Ad Spending
Carat Attracts Some Key People: Clients
Discovery Rides With 7-Eleven, Coca-Cola For 'American Chopper'
  Source:Media Post
   
KFC Ad Is Banned After Viewer Complaints
  Source: Forbes
   
In-store TV advertising on horizon
  Source:The New Zealand Herald
   
Blockbuster ad leads to cash back for customers
  Source: www.tribstar.com
   
Court: MediaPost May Use OMMA
  Source: Marketing Vox News
   
Leo Burnett studies ads aimed at women
  Source:PuertoRicoWOW.com

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