Television

Total Sports Asia plays Futsal with Ten Sports, Tara Bangla Total Sports Asia plays Futsal with Ten Sports, Tara Bangla

MUMBAI: Localisation is the name of the game as sports broadcasters seek avenues outside cricket to build up an audience. Earlier this year ESPN Star Sports (ESS) organised the first edition of the Premier Hockey League (PHL).

Now sports marketing firm Total Sports Asia (TSA) is organising the first of its kind TVS Futsal Championships in Bengal. The football event runs from 19 April to 28 May 2005. It has roped in Ten Sports and Tara Bangla to cover the event.

 

What is unique is that unlike traditional football in Futsal each team has just five members. Each half lasts for 20 minutes. That makes the game speedier and reduces periods of boredom. This format has been approved by footballs governing body Fifa.

Speaking this evening to Indiantelevision.com Total Sports Entertainment India MD Navneet Sharma says, "The aim is to build further on the passion that football generates and allow an outside a chance to play with the big boys as it were. The event is divided into three legs. The first leg will involve the participation of a total of 16 clubs from each district, with a total of 304 teams across 19 districts. Winners from each district will be further broke down in to zones, following which winners of the respective zones will play each other to identify the best district team.

The district champion will get a wild card to the final round. The second leg is called Para Football and takes place in Kolkatta. Kolkata will be segregated into three zones i.e. North, South and Central. A total of 45 teams will participate across the three zones. Winners fro the respective zones will play each other to identify the best para team, who will get a wild card to the final round.

The two winners will then participate in the Super division of the Futsal Championships. They will be joined by the top six teams of the Indian Football Association (IFA) including Mohun Bagan, East Bengal and Mohammedan Sporting. The event is being conducted under the aegis of the IFA and has prize money of Rs. 300,000.

 

 

While Tara Bangla will cover the district level games Ten Sports will cover the semi finals and final. According to Sharma this is the first time that two Indian broadcasters are covering a local football event. TVS is the title sponsor. Khadims and Haywards 5000 are the co-sponsors. The company will conduct roadshows across Bengal. TSA will also take out hoardings and the print partner for the event is The Statesman. Sharma adds that this will be a yearly event. Next year the company is looking at roping in teams from Goa, Mumbai, Kerala as well as teams from abroad.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/zee-hindustan.jpg?itok=EBP_lypk
Zee group launches news channel Zee Hindustan

MUMBAI: Another news channel has joined the 800-odd currently beaming into Indian homes. And it is coming courtesy the Subhash Chandra headed Zee group. Called Zee Hindustan, it was launched on 20 May, with an intent to “ bring to fore the voice of the common man, from Kashmir to Kanyakumari.”

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/IPL-2017-Story.jpg?itok=cIqPNnPp
IPL tendering process to commence 17 July; bidding to be fierce

MUMBAI: The Mukesh Ambani-owned Mumbai Indians pulled of a wafer thin victory against the Rising Pune Supergiants in the final of the Vivo IPL 2017, possibly giving a super boost to the TV ratings that Sony Pictures Networks India (SPN India) will notch up for its telecast. The final match could...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/Subhash-Chandra.jpg?itok=bPrSlSjF
Essel Group's 90 years event simulcasts across all ZEE entertainment channels

MUMBAI: Essel Group recently held its 90 years celebrations event in New Delhi amidst the presence of esteemed dignitaries, corporate honchos and Government authorities including the president Pranab Mukherjee and prime inister, Narendra Modi. The success of the event was the result of the entire...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/Poker-League.jpg?itok=ZUgvpGpI
Dabur's Amit Burman-backed Poker Sports League to launch on 24 May in Goa

MUMBAI: So looking at sports these days we have a national league for each and every game let it be cricket, football, hockey, basketball, badminton, kabaddi and many more. Now you can add poker to that list. Come 24 May, the Deltin Royale, which is anchored in the Mandovi river in Goa, will see...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories