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Tata Indicom launches 'SauravFone'

Indiantelevision.com Team

(30 March 2005 3:00 pm)

BANGALORE: Tata Indicom has unleashed its SouravFone, an edition of its signature phone series, in Bangalore. The SouravFone is supported by cricket contents like, wallpapers, favourite ring tones, live cricket scores, news, statistics and interactive cricket services like group opinion polls.

Tata Indicom has introduced a limited edition of the 'Signature Series' handsets. In addition, the customers who buy Tata Indicom ' Signature Fones' will be entitled to participate in a contest. The lucky winner will get to have dinner with Sourav Ganguly. Besides this, the next 50 winners will receive autographed cricket bats and an additional 100 autographed cricket balls to be won.

The 'Sourav Signature Fones 'are a limited edition of handsets, which will be available to both postpaid as well as prepaid customers across 20 circles.

Launching the 'SouravFone', Ganguly said, "I am very happy and honoured to launch Tata Indicom's 'SouravFone'. I am very sure that millions of cricket lovers will rush to avail this offer, which will enable them to avail a variety of cricket updates and other exciting features. These signature handsets make me feel closer and committed to the Tata Indicom family. The SouravFone will make a perfect gift for Tata Indicom's customers who love cricket and are my esteemed fans."

Speaking on the occasion, Tata Teleservices Marketing president Harish Bhat said, "Tata Indicom is a rapidly growing vibrant and energetic brand. The launch of Sourav 'Signature Phones' reflects these very qualities and his association with Tata Indicom truly personifies our brand identity. Cricket is a passion with all Indians and the launch of 'SouravFone' is one such effort to connect with this passion".

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