The event is co-sponsored by ICICI Bank, Diviniti, Vijay Times, Airtel and Malaysia Tourism. Popular singer-actress Vasundhara Das has been signed as the Brand Ambassador for the Gold Festival.

The most striking feature of this event is the 5 kilos gold prize for the consumers, spread across 246 lucky draw winners including 1 Kilo gold bumper prize. Three prizes are assured for each participating district. Last year, the prizes totaled 1 kilo of gold. On every purchase of jewellery worth Rs. 2000 and multiples thereof, the consumers are eligible for free lucky draw coupons.

"The response from the jewelers all over Karnataka has been over-whelming and we sincerely believe that the jewelery trade in the State will immensely benefit by this combined initiative," says WGC VP K. Shivram.

The Art of Jewelery magazine chief editor and executive publisher Sumesh Wadhera, adds, "We are very happy to bring the entire jewelery trade in the State on a common platform to promote and drive the jewelery sales. Karnataka Gold Festival 2005 will be one of the biggest jewelery shopping festivals in India."