Karnataka gold festival 2005 to kick off on 4 April

BANGALORE: The World Gold Council (WGC) and The Art of Jewellery magazine are coming together to conduct Karnataka Gold Festival 2005 in Bangalore.

The event is slated over 50-days starting 4 May to 25 May coinciding with the South Indian festivals of Ugadi and Akshaya Tritiya and the wedding season as well.



Buoyed by its success last year, the event is going to be held on a larger scale this year. Last year in Bangalore alone more than 1.6 tons of gold in all forms were sold during the festival, which was held between 4 April and 23 May.

The event is co-sponsored by ICICI Bank, Diviniti, Vijay Times, Airtel and Malaysia Tourism. Popular singer-actress Vasundhara Das has been signed as the Brand Ambassador for the Gold Festival.



More than 500 major jewelers across Karnataka are participating from their respective outlets in the new avatar of the festival. All the jewellery associations of Karnataka are supporting the festival.

The most striking feature of this event is the 5 kilos gold prize for the consumers, spread across 246 lucky draw winners including 1 Kilo gold bumper prize. Three prizes are assured for each participating district. Last year, the prizes totaled 1 kilo of gold. On every purchase of jewellery worth Rs. 2000 and multiples thereof, the consumers are eligible for free lucky draw coupons.



An added feature this year is Malaysia Tourism's sponsoring a free holiday package for five couples (three among the participating jewelers and two among the customers).

"The response from the jewelers all over Karnataka has been over-whelming and we sincerely believe that the jewelery trade in the State will immensely benefit by this combined initiative," says WGC VP K. Shivram.

The Art of Jewelery magazine chief editor and executive publisher Sumesh Wadhera, adds, "We are very happy to bring the entire jewelery trade in the State on a common platform to promote and drive the jewelery sales. Karnataka Gold Festival 2005 will be one of the biggest jewelery shopping festivals in India."

Latest Reads
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Marketing Brands
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories