Lintas Integrated Marketing Action Group director Ashish Bhasin says, "The faculty team is drawn from the country's best practitioners of advertising and marketing communications. Market stints, rural exposure, and secondments to advertising, integrated communications, media and marketing companies will form an intrinsic part of the course."

Structured as an 18 month programme, the course commences on 23 May 2005. The program is open to all first class graduates from the humanities, commerce, economics, mathematics, statistics, communications or management streams. Relevant work experience, though not essential, will be an added qualification.