10 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 62



 

 Media, Advertising & Marketing Watch






Sahara sponsors women's cricket team for 3 years
Sahara India Pariwar will be the official sponsor of the Indian Woman's cricket team for the next three years.

Mudra Kolkata wins Amar PC & Linon Club
The Mudra Kolkata office has just managed to pick up two accounts in the eastern region. They being - Amar PC, a one year old brand which manufactures low cost personal computers and Indian Rayon's Linon Club.

B4U marketing head to join RGV's The Factory
B4U marketing head Melissa Machado has resigned and will be joining Ram Gopal Varma's The Factory.

Special Report
Fair Weather Reporting?
News channels' weather reporting, though still in a nascent stage, is a growing segment.

Emirates launches global ad campaign for Fifa Cup

Mirinda launches new TVC

IndusInd Bank launches international Mahila card

Barista bags music launch rights for 'Chai Pani etc'

Candico relaunches fruit candies segment

Honda Siel opens second dealership in Bangalore

Guest Speak
Customers are Colour Blind
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 February 2005 to 26 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 February 2005 to 26 February 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini
Zee TV

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Today's Newsbreakers.......India
ABC to interact with media planners on March 16
Group M eyes Bollywood
Barista to sell music CDs of Chai Pani etc
Source:The Hindu Business Line
 
`Interactive media is staggeringly effective'
New-look companies
Sporting plan
Source: Catalyst
   
Sahara signs contract with women's team
Pondicherry : Protest against obscene advertisements
Bangalore : Seminar on advertising
Source:The Hindu
 
McDonald's pushes exercise advertising
Source:New Kerala
Pepsi, Coke ban ads featuring children
Top Shift
Source:Economic Times
 
   
Lifebuoy assures hygiene for all
Vyas Giannetti Creative sets up Delhi office
1pointsize sweeps the SPARK Awards
MediaCom India flies with Emirates to Cannes
Source:Agency Faqs
   
Take the business of sports seriously
Source:Financial Express
 
JWT Creates the Future of Advertising
Source:Press Trust
International News
Nicktoons to Start Running Ads in August
Nielsen to Measure Sponsorships on ESPN
  Source:Media Week (US)
   
Advertising and cost cuts drive ITV profits
  Source:Reuters, UK
   
Church & Dwight Mulls 3 for $140 Mil. Media
$100 Mil. UPS Media Shifts to Martin Agency
Grey's Meyer Sells $200 Mil. in Stock
Miller to Name Frankel, Upshot
Arnold Wins ESPN Mobile
  Source: Ad Week
   
Jetix marketing boss joins Turner
Guardian unveils new online ad strategy
  Source: Media Week (UK)
Video Game Ad Network Expands
VNU Reports Strong Nielsen Results, Weak Ad Trade Market
FTC Ponders: Is 'Adware' Spyware?
Ad Tracker: Strong Growth Across All Media In '04
Wall Street Conference: TV Continues To Decline, Upfront Looks 'Soft' As Online Grows
Yahoo! Mulls Expansion Of Contextual Program
  Source:Media Post
   
Expense cuts buoyed Publicis in 2004
  Source:CBS MarketWatch
   
New campaign for AA Insurance introduces the AA Team
  Source:DM Bulletin
   
Radio ad revenues lift at Chrysalis
  Source:Evening Standard
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