In a bid to consolidate its position in Mumbai, Mirinda, recently unveiled two new, limited edition flavours especially for consumers in the city. Mirinda Strawberry and Mirinda Apple are now available across the city in two pack sizes – 200-ml returnable glass bottles (RGB) and 600-ml PET.

The new flavours are being communicated to consumers through various medium, including print ad, point-of-sale (Pos) and other outdoor merchandise and radio. Mirinda was introduced in the Indian market in 1991. In 1996, Mirinda Orange was re-launched with the three orange men ad. The new splash logo for Mirinda was launched in 2000, along with the new tagline taste pe atka. The current Mirinda tagline is Taste Aaisa Chhaye Character Phisla Jaye.