Barista bags music launch rights for 'Chai Pani etc'

NEW DELHI: In a bid to further its connect with today's youth, Barista Coffee Company has aligned with Duniya Vision Production, bagging the exclusive music launch rights for Manu Rewal's movie Chai Pani etc.

Under this exclusive retail agreement, over 50 Barista Espresso Bars across Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Chandigarh and Baroda will sell audio CDs of the movie. Music CDs for the movie will only be available at Barista outlets.



Sawant Dutta makes her entry into the film industry by composing the music for this movie. A company release informs that the music album also has a couple of Rajasthani Manganiar folk songs sung by internationally acclaimed Ghazi Khan, who again makes his debut in the Indian film industry with Chai Pani etc.



Commenting on the synergies of this association, Barista Coffee Company chief operating officer Brotin Banerjee said, "We believe that music, art and theatre is central to the Barista experience. Barista is a place, which not only offers a person, an exquisite experience but also an atmosphere to relax, enjoy and cherish. And this promotion with Duniya Vision corroborates our views."

"The alliance with Barista is done keeping in mind the target audience for the movie. This effort has also been initiated to help fight piracy in the music industry by directly reaching the target audience," said Chai Pani etc director Manu Rewal.



The movie is releasing on 11 March, 2005 featuring Konkana Sen Sharma, Zafar Karachiwala and Channel [V] VJ Gaurav Kapur. Written, produced and directed by Manu Rewal, the movie is a satire, featuring Konkana Sen Sharma in a double role.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories