Barista bags music launch rights for 'Chai Pani etc'

NEW DELHI: In a bid to further its connect with today's youth, Barista Coffee Company has aligned with Duniya Vision Production, bagging the exclusive music launch rights for Manu Rewal's movie Chai Pani etc.

Under this exclusive retail agreement, over 50 Barista Espresso Bars across Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Chandigarh and Baroda will sell audio CDs of the movie. Music CDs for the movie will only be available at Barista outlets.



Sawant Dutta makes her entry into the film industry by composing the music for this movie. A company release informs that the music album also has a couple of Rajasthani Manganiar folk songs sung by internationally acclaimed Ghazi Khan, who again makes his debut in the Indian film industry with Chai Pani etc.



Commenting on the synergies of this association, Barista Coffee Company chief operating officer Brotin Banerjee said, "We believe that music, art and theatre is central to the Barista experience. Barista is a place, which not only offers a person, an exquisite experience but also an atmosphere to relax, enjoy and cherish. And this promotion with Duniya Vision corroborates our views."

"The alliance with Barista is done keeping in mind the target audience for the movie. This effort has also been initiated to help fight piracy in the music industry by directly reaching the target audience," said Chai Pani etc director Manu Rewal.



The movie is releasing on 11 March, 2005 featuring Konkana Sen Sharma, Zafar Karachiwala and Channel [V] VJ Gaurav Kapur. Written, produced and directed by Manu Rewal, the movie is a satire, featuring Konkana Sen Sharma in a double role.

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