Tata Indicom lures women with the launch of 'Woman's Zone'

MUMBAI: On the note of women's day, Tata Indicom took the opportunity to introduce their first value added service titled 'Woman's Zone'. The concept being an exclusive woman's portal available only on Tata Indicom's mobile handset.



The thought behind the launch of this portal is the growing number of woman mobile subscribers. In fact a research conducted by the company revealed that 27 per cent of the women's population aspire to have a mobile phone.

The TG defined for this portal stands very clear - The contemporary urban woman between the age group of 25 - 35.

Tata Teleservices marketing president Harish Bhat says, " Superior customer experience is an underlying principle of all Tata Teleservices' products and services. 'Woman's Zone' is an extension of our efforts and commitment towards providing the best and exclusive service for our woman customers. The launch of 'Woman's Zone' is an endeavour to proactively provide them with services especially catering to their evolving needs."



Bhat also added that this is the first among a number of initiatives that will be introduced in the near future to add value to their customers.

The 'Woman's Zone' is positioned as the one-stop-shop for every thing a woman is looking for. It provides access to information related to varied subjects ranging from home, lifestyle and career. It also invites them to ask questions to a panel of celebrity experts the telecom service provider has tied up with. It also allows for forwarding interesting bits of information to their friends.

The portal for the month of March has been made available free of charge as an introductory offer. Although, post March, the service will become a paid one. The details of the cost implications although were not revealed by the company.



The service can be availed by all Tata Indicom's prepaid and postpaid customers. The portal is accessible to customers across BREW, WAP and JAVA platforms under the Tata zone and on SMS through 8282.

The mobile portal boasts of a host of experts like Manish Malhotra, Blossom Kocchar, Kiran Sawhney, Sanjay Chugh, Usha Alberqueque and Suman Pandit.

Some of the features available are:

Club Lounge - An interactive informative and entertaining club zone with tips, celebrity speak and Q&As on topics relating to style, beauty, health, relationships, career and home.

Woman in u - A complete personality evaluation.

Woman Bargains - An online shopping mall listing great deals across product categories in specific cities.

Woman Downloads - A selection of wallpapers and ring tones designed for women.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories