Kulkarni on the other hand said, "We welcome Sahara's association with the Indian women's cricket team. I am certain that this partnership will go a long way and that Sahara's involvement with the team will be an enduring one."

Indian Woman's Cricket team captain Mithali Raj said, "Our team is looking forward to the World Cup challenge and considering the recent performance of our players, I am confident that we will bring laurels to the country. The support from Sahara will prove to be a definite morale booster, especially since it precedes this major event."

"Corporate India should turn its smiles and the finances to women's cricket, which holds immense potential not just for the sport but also for its patrons. Percept D Mark believes that "Cricktainment" is all set to add a feather to its cap and transform the way cricket has perceived," Sanyal said.

Sanyal added that the next 12 - 15 months, the company would develop the road map that would take women's cricket to the next level.

Prior to this, Sahara had sponsored the 2002 Women's World Cup, which was held in England.

The Indian Woman's Cricket team comprises Mithali Raj (captain), Anjum Chopra, Neetu David, Deepa Marathe, Arundhati Kirkire, Hemlata Kala, Kareena Jain, Amita Sharma, Jhilmil Goswami, Reema Malhotra, Rumila Dhar, Jaya Sharma and Nashin Alkadir. With Sanya Mirza and Anju George making a mark in their respective sports, it remains to be seen, which one of these will be the golden gal on the block from the cricket field!