MAM

Emirates launches global ad campaign for Fifa World Cup

MUMBAI: Emirates Airline has launched its worldwide advertisement campaign to mark its Official Partner status of the 2006 Fifa World Cup. As had been reported earlier by Indiantelevision.com ESPN Star Sports has bagged the broadcast rights for the event in the Indian subcontinent.

 

 

Based on Emirates' successful and award-winning Keep discovering campaign, the advertisements speak the language of the fans and the passion of football in a truly international and global context. The message of the campaign is that wherever you go and whatever cultural background you have, you'll find people all around the world who have one thing in common: We all speak one language: Football.

 

 

The campaign has been developed by Saatchi & Saatchi in Germany. The multi-million dollar advertising campaign comprises TV, cinema, print, outdoor and online. The endeavour sought to tap into the fans' passion for football as well as reinforcing the nature of Emirates as a global airline through clever and original visuals.

The television ads can be seen across the globe on CNN, BBC World, Discovery Channel, National Geographic, Euronews and Eurosport, among others, and will run from now until the end of March. The print campaign which runs in conjunction with the TV ads will be seen in target publications around the world including 'The Sunday Times', 'The Daily Telegraph', 'The Sydney Morning Herald' and other major international newspapers.

The advertisements, which are set in four different destinations which Emirates flies to and were rolled out through Emirates' impressive global network of agencies, represent key regions including Dubai, South Africa, Hong Kong and Italy. In each case the story revolves around travellers discovering they have one thing in common which unites them with the locals in each destination - a love of football.

 

 

Emirates claims that fans in online polls across Europe have responded well. Readers of Italy's W&V - a marketing, advertising and media publication and Germany's TV Spielfilm which provides dope on TV programmes have both voted the advertisement as among their favourites on air.

The ads are themed around the image of a person running with his arms outstretched, mimicking an aircraft, which cleverly combines the culture of football with the awareness of Emirates Airline. The company's corporate communications department is working closely with more than 100 PR and advertising agencies around our network to optimise the investment made in the sponsorship of the World Cup.

Emirates' sponsorship of the 2006 Fifa World Cup is a major part of the airline's ongoing marketing focus of using sports sponsorship as a way to reach to its passengers and to connect directly with them. The aim is to get the message across that Emirates is a truly global brand.

Emirates' chairman Sheikh Ahmed bin Saeed Al-Maktoum said, "For Emirates, sponsorship is an important means of reaching out to our passengers worldwide, through sharing and supporting their interests. Our massive investment in football underscores our confidence in the continued international growth of Emirates, and in the growth of Dubai as a regional hub for business, tourism and sports."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Kumar-Deb-Sinha.jpg?itok=l7NHDvJU
Kumar Deb Sinha joins The StoryLab as country head

MUMBAI: The StoryLab, the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/VIVO-e151607033418.jpg?itok=uRcKDTbr
MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/sbi-revised-fd-rates.jpg?itok=Fm3WZRVu
SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/maggi.jpg?itok=idVtR11A
Flipkart to exclusively launch Maggi special masala noodles

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/ipsos.jpg?itok=FQLRAbh-
Indians happy with Quality of Healthcarebut have concerns with Healthcare Systems and Diseases: Ipsos Study

55% Indians feel they have access to quality healthcare, 31% rate it neither good nor poor, while 15% rate it as poor. Interestingly, India is placed at the 11th spot in assessment of the quality of healthcare among the 28 countries covered in an Ipsos Global Advisor survey of more than 23,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Birla_Cement.jpg?itok=RAb0ulmo
MP Birla Cement celebrated Independence Day with a flag without colours

Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories