27 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 95


 

 Adex Analysis



Heat powders/lotions advtg on TV dip 29%
29 per cent dip in prickly heat powders/lotions advertising in '04 compared to '03 on Television.

Media, Advertising & Marketing Watch
PlayTV on air; marketing blitz to follow
Essel Group's interactive & gaming channel PlayTV launched on 18 April; promotion and distribution drive to follow.

Mudra repositions Yamaha Crux; unveils campaign
Mudra Communications in a move to reposition the Yamaha Crux, has unleashed a new campaign which aims at capturing emotions and values of an Indian middle class family.

Dravid new Max New York Life brand ambassador

Kerala Tourism road show gets underway in B'lore

Zutshi elevated as Samsung India deputy MD

Macabre messages herald Everest re-birth

Lowe India receives accolades galore at Asian awards

Guest Speak
Copycat Brandwagon
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 April 2005 to 16 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 April 2005 to 16 April 2005)
Star Plus
Sony Entertainment
DD Sports
DD1
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Delhi Ad Club turns new leaf at awards show
Advertising blitz says obesity threat in US just hype
The guru mantra of branding
Ad films: the deo-effect
Source:Economic Times
   
   
HPCL signs up with Zaheer Khan
Source:www.businesswireindia.com
   
HLL`s iced tea in glass bottles
Source:Business Standard
   
Advertising Socialism: Puff piece journalism & hotspots
Source:The Statesman
   
Asia Pacific Adfest...Lowe India wins global laurels
Source:India Infoline
Leo Burnett is Agency of the Year at Delhi Ad Club awards
No advertising ideas? You may as well quit before it's too late
Open up! Let the consumer speak
Sahara on a revamp mode, to launch more news channels
Pope's death sees BBC World viewership jumping by 71%
Source:Agency Faqs
   
   
Nickelodeon in tie-up with Bombay Dyeing
MAA Bozell gets new billings worth Rs 10 cr
Brand Eveready is valued at Rs 660 cr
LG plans to invest $30 m in AC biz
Zutshi is now Deputy MD of Samsung India
Source:Hindu Business Line
   
Branded entertainment in focus
Mumbai bans neon signs during peak hours banned in
Source:Financial Express
International News
Omnicom Quarterly Profit Rises 11 Pct
  Source:ABC News
   
Melania Trump to Make Aflac Ad Debut
AMV BBDO Keeps $90 Mil. Sainsbury's Business
Omnicom Posts Q1 Income, Revenue Gains
$250 Mil. RadioShack Account Goes to Arnold
U.S. Army Relaunches Review
  Source: Ad Week
   
First president of 4As dies at 72
  Source:Malaysia Star
   
Eurostar to review media account
ASA unveils record number of ad interventions
  Source:Media week, UK
   
Mark Wnek on Advertising
  Source: Independent
   
Kellogg Taps Hamm, Hawk, Garnett For Promo
  Source:Brand Week
Cable industry plans $250 mln campaign on decency
US report finds good and bad from TV drug ads
Havas Arnold unit wins RadioShack account -sources
  Source:Reuters
   
Coen Revises Nets' Share Of Spending Upward, Ad Recovery Continues
Ad Industry Executives Join Forces To Preserve Cookies
KSL Teaches Grey Goose to Edit
  Source: Media Post
   
Google tests out blog ad service
  Source:ZDNet
   
CHINA: Publisher sees pressure on ad income
  Source: Asia Media
   
Advertisers Discovering Internet Gold Mine
  Source:Moscow Times
   
Continent Advertising & Publishing to publish first DAFZA directory
  Source:AME Info
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