Lowe India receives accolades galore at Asian awards

MUMBAI: Lowe India has received international accolades for its creative work in two of the most recent international advertising festivals. The agency has bagged six international awards within a span of a fortnight, making Lowe the agency with the highest number of awards from India at these festivals.

Lowe India recently won three awards at the Asia Pacific Advertising Festival, or 'AP AdFest' hosted at Pattaya, Thailand and the agency followed it up by becoming the leading Indian ad agency with another three awards at the Asian Advertising Awards by Media Magazine held on 21 April in Shanghai.



At AP Adfest, Lowe won the silver for S-Mart Basmati (Film), the bronze for Rexona (Outdoor), bronze for St. Gobain (Film) and a shortlist for Samrat Tractor (Film Campaign Category). Although having the least number of entries, the agency won a 'Spike' (equivalent to gold) for Saint Gobain, a 'finalist' (equivalent to silver) for Samrat Tractors, and a 'certificate' (equivalent to bronze) for 'Save the Trees' campaign at the Asian Advertising Awards by Media Magazine Awards.

At the AP Adfest, Lowe India also became the only Indian advertising agency to rank amongst the top 20 creative agencies in Asia.



Commenting on Lowe's recent streak of International Awards, Lowe India national creative director R. Balkrishnan said, "Participation in such awards allows us to benchmark our work against the best in the world. We are very happy to know that ads made specifically for Indian audiences are being appreciated internationally, which demonstrates the strength of Lowe's creative capabilities."

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