Media,
Advertising & Marketing Watch in association with
Max New
York Life ropes in Dravid as brand ambassador
Indiantelevision.com
Team
(26 April
2005 8:00 pm)
MUMBAI: Max New York Life today announced
signing up Rahul Dravid as its brand ambassador. Max New York Life
will use the qualities of solidity, integrity and humanity associated
with Dravid for communicating its own brand values.
Announcing the same, Max New York Life
COO Sunil Sharma said, "I am delighted to welcome Rahul Dravid
as our brand ambassador. We wanted someone who embodied the qualities
of dependability, caring and understanding, along with honesty and
efficiency. In Dravid we found just that individual. He is a role
model for most young Indians and being among India's most admired
sportspersons, he is the right brand ambassador for a company that
wants to become India's most admired life insurance company. You can
expect to see him representing the Max New York Life brand in a number
of fun and surprising ways."
Speaking of his association with Max New
York Life, Dravid said, "I am pleased to be associated with a
life insurance company that you can trust for financial planning.
It is a global life insurance expert with a heritage of over 160 years
and is a company that believes that the true potential of life insurance
lies in risk protection. It is setting standards in the quality of
advice its sales force is able to offer its customers."
Under the agreement, Dravid will feature
in Max New York Life's advertising campaigns and will also participate
in special promotional events.
Max New York Life has sold well over 509,000 policies with more
than Rs 167 billion in sum assured.
