25 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 93


 

 Media, Advertising & Marketing Watch



Lowe consolidates SBUs; from nine to four
Lowe India, which previously entailed nine SBUs, covering different segments has now been reduced to four SBUs.

WPP first quarter revenues up 16%
WPP's acquisition of Grey Global has resulted in a sliver lining if one goes by the revenues that former has garnered post the take over. WPP's revenues have seen a 16 per cent rise on the first quarter of 2005

Archies launches new TVC starring 'Waqt' actors
After introducing a giraffe soft toy in a movie, Archies is now going all out to promote the movie. The company has launched a TVC with the cast of Waqt - Bachchan, Akshay Kumar and Geri Giraffe.

MTV, Citibank launch co-branded debit card

Macmillan's Bangalore facility launched

Nick, Bombay Dyeing snuggle up for bed linen launch

American youth 'abandoning' newspapers: study

Ambience Publicis wins 'Young Creatives contest'

Guest Speak
Copycat Brandwagon
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (03 April 2005 to 09 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03 April 2005 to 09 April 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Delhi Ad Clubawards today
Source:Hindu Business Line
   
Corporate Ad accounts worth Rs. 300 cr. shift hands in 3 months
Source: Hindu
   
Pepsi ad flares Akshay fans
Source:Times of India
 
   
Pepsi tops in brand recall
Source:Business Standard
   
Tata Tiscon wins gold at the Calcutta Ad Club Awards
Source:Press Trust
Jagran splits creative biz between Capital, Vishaka Communication
Battleground Mumbai: DNA poaches Response executives from TOI
Sakal launches Marathi tabloid for farmers
Percept D’Mark goes international
Source:Agency Faqs
   
   
Even banks bank upon star power
UTI Bank ropes in 'Jassi' for its women's account
Travel & tourism shows robust advertising growth
Source:Economic Times
   
Akshay Kumar fan-club demands apology for Mountain Dew ad
Source:Zee News
International News
On Advertising: WPP tackles headache of a past deal
  Source:IHT
   
U.S. Army to Relaunch $200 Mil. Review
Coke Marketer to Depart
Bollore Seeks 4 Seats on Havas' Board
WPP Group Posts 16% Revenue Rise
BBDO Wraps Aquafina in Bubbles
  Source: Ad Week
   
Thatcher sues BBC over use of famous phrase in ad
  Source:Telegraph.
   
PR Interview: How to Reach Canada's Big Brand Advertisers
  Source:Marketing Sherpa
Scaffold advertising gets backing
  Source:BBC News
   
Cable Leads Upfront Once Again, Deals Quietly Begin On Turner, Discovery, Lifetime
  Source: Media Post
   
Advertisers pull out of 'offensive' talk shows
  Source:INQ7.net
   
Independent redesign sparks ad rate concerns
  Source: Design Bulletin
   
Lloyds TSB banks on the Media Shop with advertising contract
  Source:Scotsman
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