The
channel has tied up with Bombay Dyeing to bring two
of its most popular shows, SpongeBob SquarePants
and Blue’s Clues on bed linen.
This
special range will be available across Bombay Dyeing's
network of 450 exclusive outlets and 16,000 multi-brand
outlets. The colourful designs capture SpongeBob and
the puppy Blue in various expressions amidst colourful
images of bubbles, butterflies, trees, etc. Each of
the two characters is available in two designs and
three colours. Every set contains one bed sheet and
two pillowcases in 100 per cent cotton priced at Rs
699 onwards.
"Bombay Dyeing with its rich heritage and strong
network is a giant in the field of premium range of
home collection products. The quality products coupled
with the lively images of Nick's endearing characters
is sure to create a lot of buzz among kids,"
said MTV Networks senior vice president network development,
South Asia (licensing and merchandising) Sanjeev Hiremath.
"Bombay
Dyeing is delighted to launch its new range of bed
sheets with Nick. The initial response of all
the products placed in the market has been overwhelming
and we are looking forward to some exciting times
with this association," said Bombay Dyeing &
Manufacturing Co. Ltd head domestic business Aloke
Banerjee.
Nick
India director-business and operations Pradeep
Hejmadi, on the other hand said, "Over the years,
many of our characters have developed a strong bond
with kids and our intent is to bring them even closer
to Indian kids. We are extremely pleased to partner
with Bombay Dyeing on our debut into the consumer
products category. Kids today have much more say about
their environment and naturally want it to be more
colourful and energetic."
