20 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 90


 

 Adex Analysis



Print ads on TV see a 51% rise
51% rise in Print Ads appearing on Television compared to 2003.

Media, Advertising & Marketing Watch
Dish TV cuts prices; kicks off marketing blitz
Dish TV, launched a scheme giving customers the benefit of reduced hardware price & subscription fees for a year

SRK will help Sunfeast "spread the smile"
King Khan will now endorse ITC Ltd-Foods Business' flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella brand Sunfeast.

LIFW, Skin Sin to match steps with ace designers
Skin Sin, the brand of ladies fashion footwear by designer Arvind Bajaj, yesterday announced that seven leading designers will be coordinating Skin Sin spring summer compilation 2005 for their collections on the ramp at Lakme India Fashion Week

Book Mark
50 Companies That Changed The World
Effective Advertising Understanding When, How, and Why Advertising Works

Guest Speak
Avoiding Cyber Oblivion
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27 March 2005 to 02 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 March 2005 to 02 April 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee TV

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Today's Newsbreakers.......India
MAA Bozell adds new biz worth Rs 10 cr
The BEst & BEkaar brands
When you're at Bates, retirement waits
Trisha to endorse Tata Indicom in South
When brand-makers become brands
The bigger picture
Trisha to endorse Tata Indicom in South
Buyer takes all
MS launches new ad campaign
Source:Economic Times
 
   
India in Microsoft's marketing campaign
Source:Keralanext
Tata Indicom ad blitz for youth
ITC signs Shah Rukh Khan for Sunfeast
Pepsi launches Gatorade in Chennai
Source:Hindu Business Line
   
   
Indroneel Dhar of Dentsu Marcom puts in his papers
Instant Khichdi provides instant viewership to STAR One
Black is out, Bollywood banks on white money
Tehelka print-run crosses 1 lakh copies
Source:Agency Faqs
   
Coke`s taaza take on Maaza
Ice people: Faisal Farooqui
  Source:Business Standard
International News
New Zealand: Ad spend tops $2 billion for the first time
  Source:National Business Review, New Zealand
   
L.A., Fleishman Reach $4.5 Mil. Settlement
TAP Pulls Elway Prevacid Spots
Reinhard Seeks to Boost U.S. Image Abroad
Nielsen Feels Heat From the MRC
Sony, Amid Review, Names CMO
  Source: Ad Week
   
Apple Releases Tiger, Microsoft Advertises XP
  Source:Insanely Great Mac
   
HSBC Bank USA Launches New Brand Advertising Campaign
  Source:Business Wire UK
   
TAP Pulls John Elway Prevacid TV Ads
  Source:Brand Week
Yahoo Profit Doubles on Web Ad Growth
  Source:ABC News
   
Zenith Foresees 'Soft' TV Upfront, Rapid Online, Cinema Spending
Silver Screen Has Golden Lining: Ads Found More Effective Than TV's
Advertising 101: Be 'Disruptive,' Get Consumers To 'Hire Your Brand'
Revised Ad Outlook Upgrades Online, Predicts It Will Be Fastest Growing
Forget 'Bells and Whistles,' Focus on Feeling, ARF Panelists Advise
  Source: Media Post
   
Pattison lays down the law
The Media Shop Scotland secures £1.5m worth of new business
Marketing budgets pulled in
  Source:Media Week (UK)
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