| Over
the last 200 years, what companies do you think
had the most impact on our world. and on the way
business is done today? That's the question Howard
Rothman takes up in this fascinating easy-reading
jaunt through business history.
50
Companies That Changed The World shows how some
of the greatest businesses of all time achieved
their success - found untapped niches, stayed
on top of trends, managed progressively, and encouraged
creativity. The book also shows how some, nonetheless,
fell from their pinnacle when they failed to follow
the path that made them successful. Each sketch
will spark discussion and debate as readers ponder
the author's rankings.
The
firms included are subjectively ranked by the
author according to their influence and contributions.
They come not just from the United States, but
from all around the world. They range from obvious
choices like Microsoft, AT&T, Toyota, and
McDonald's, to more selections like Sony Corporation,
Cable News Network (CNN), The Walt Disney Company,
and Agence France Presse one of the oldest media
agencies in the world. Then there are others like
Kellogg, Yahoo, Toyota, Proctor & Gamble amongst
others.
The
author feels these are the outstanding companies
which have had a major and ongoing impact on our
lives. He says, "we drive the cars they manufacture.
We communicate over its networks. We house and
clothe, entertain and educate ourselves with the
various items that it makes. In the real sense
of the term these are the true forces that have
changed our world."
The
author who has also been a keen observer of the
corporate world gives a peek into the lives of
individuals who have struggled to make a success
of these companies.
An
important book for business managers everywhere
because of the lessons it offers. It's also great
fun for history buffs and everyone who loves fascinating
stories of genius, creativity, and foolhardiness.
|
| Howard
Rothman has been a retail clerk, public opinion
pollster, newspaper reporter, magazine editor, internet
content provider and book author. He specializes
in writing about the impact of technology and progressive
management practices on today's eve-evolving business
world, and ahs spoken on these topics at seminars
across the nation. A prolific writer for magazines
for the past 25 years, he has also written seven
books , including the best-selling and critically
acclaimed Companies with a Conscience: Intimate
Portraits of twelve Firms That Make a Difference,
which co-authored with Mary Scott. |
