19 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 89


 

 Media, Advertising & Marketing Watch



Archies, 'Waqt', introduces Geri Giraffe in movie
Greetings major Archies has tied up with Entertainment One's forthcoming movie Waqt and will be introducing the character of Geri Giraffe in the same.

BBC launches first marketing campaign in West Bank
The BBC has launched its first ever marketing campaign across the West Bank, promoting the availability of BBC Arabic on partner station, Radio Bethlehem 2000, 89.6 FM.

First Indian outdoor advertising meet in June
The great outdoors just got more exciting. Outdoor Today, which claims to be India’s only magazine on outdoor advertising, has announced the launch of an annual convention for the outdoor advertising community in the country.

Cattrall is face of Bacardi's Island Breeze in US

Microsoft 'starts something' with Windows ads

Mobile marketing to make a mark this year

Raymond to increase brand-specific stores

Claria launches Web Intelligence Center

Guest Speak
Avoiding Cyber Oblivion
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27 March 2005 to 02 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 March 2005 to 02 April 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee TV

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Today's Newsbreakers.......India
Ranjan Kapur now non-exec chairman of Bates Asia
Airlines hog more airtime
Binge bracket: companies switch to health track
Source:Economic Times
 
   
Actor Vikram is new Coke brand ambassador
Reebok targets Rs 400 crore turnover
Source:Hindu Business Line
   
Internet advertising seen rising
Source:Newz.in, India
   
Event management seen turning eventful
Source:Financial Express
Lowe's Prateek Bhardwaj moves to Everest Delhi as creative head
UB charts out aggressive marketing, promotions for Bagpiper
Shivjeet Kullar's K-Factor ties up with Showtime Events
Zoom strengthens weekend programming
Source:Agency Faqs
   
   
Reebok launches ad campaign with four cricketers
Source:123Bharath.com
   
Pepsi launches sports beverage in Chennai
On managing brands
  Source:Business Standard
International News
Microsoft to Launch Biggest Ad Campaign
Global TV Ad Spending Seen Losing Share to Web
  Source:ABC News
   
4 Advance in Sony's $100 Mil.+ Review
AmEx Unit Makes a Cut in $55 Mil. Review
FDA Demands Drug Companies Pull Ads
Microsoft Gets 'Something' Started
  Source: Ad Week
   
FDA Sends Ad Warnings to Drug Makers
  Source: E-Commerce Times
   
Philips launches special promotions on TV products in UAE
  Source:www.strategiy.com
   
50 Cent TV Ad Pulled
  Source:The Star Online
TV ad spending set to peak in 2006
  Source:CNN
   
Ann Fudge to Step Down as Y&R Advertising Head
  Source:Black Enterprise
   
Ford Sponsors AOL Latino City Guide
Madison & Wall Raise Outlooks: Traditional Media 'Excellent,' Online 'Even Better'
Arbitron To Nielsen: 'Thanks But No Thanks' In Houston
  Source: Media Post
   
Research is ad agencies' new friend
  Source: IHT
   
Admedia, MediaCom and Posterscope unite for T-Mobile bar domination
NS unveils agency newsletter
TfL launches cycling ad campaign
  Source:Media Week (UK)
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