MUMBAI: Greetings major Archies has tied up with Entertainment One's forthcoming movie Waqt and will be introducing the character of Geri Giraffe in the same.

Archies has been instrumental in the evolution of the social expression industry in India, offering “the most special way to say you care.” The creation of the original Archies' character for Waqt, Geri Giraffe, is an initiative to celebrate the very special father-son relationship, and an ode to the unconditional love of parents towards their children.

Commenting on the association with Archies, Waqt producer Vipul Shah said, "The setting of Waqt is the interplay of personal relationships, and how the emotion of love triumphs against all odds. Archies truly represents the emotions of the teeming millions of the country. It's an apposite fit with the message the movie communicates."

Starring Amitabh Bachchan, Akshay Kumar, Priyanka Chopra and Geri Giraffe, the movie is a family drama of the re-union of a father and son, who had parted ways due to individualistic ideals. A very crucial character in the movie, Geri, plays the role of uniting the father and the son.

Apart from launching an entire range of Geri Giraffe soft-toys and collectibles, Archies has also launched a range of Waqt stationery and merchandise. The Geri Giraffe range is priced between Rs 30 and Rs 3,333.