Archies ties up with 'Waqt', introduces Geri Giraffe in movie

MUMBAI: Greetings major Archies has tied up with Entertainment One's forthcoming movie Waqt and will be introducing the character of Geri Giraffe in the same.

Archies has been instrumental in the evolution of the social expression industry in India, offering ?the most special way to say you care.? The creation of the original Archies' character for Waqt, Geri Giraffe, is an initiative to celebrate the very special father-son relationship, and an ode to the unconditional love of parents towards their children.



The association between Waqt and Archies brings to the consumer an entire range of Geri Giraffe merchandise comprising greeting cards, soft-toys, stationeries and posters available across all Archies outlets and paper-rose shops. In keeping with the credo of being the pioneers in the industry, Geri, represents another Archies marketing innovation, and a trendsetter with Geri Giraffe being the first-ever central character in any Bollywood movie.



"Waqt is a tribute to the father-son relationship, and Geri Giraffe epitomises the unconditional love that parents employ, rely on, and draw strength from; allowing them to weather the years of diligence and sacrifice," said Archies Ltd executive director Vijayant Chabbra.



"Having ushered in the social expression revolution in the country, today Archies is an embodiment of myriad human emotions. We are glad to be able to touch many more with our Geri in Waqt," Chabbra added.

Commenting on the association with Archies, Waqt producer Vipul Shah said, "The setting of Waqt is the interplay of personal relationships, and how the emotion of love triumphs against all odds. Archies truly represents the emotions of the teeming millions of the country. It's an apposite fit with the message the movie communicates."

Starring Amitabh Bachchan, Akshay Kumar, Priyanka Chopra and Geri Giraffe, the movie is a family drama of the re-union of a father and son, who had parted ways due to individualistic ideals. A very crucial character in the movie, Geri, plays the role of uniting the father and the son.

Apart from launching an entire range of Geri Giraffe soft-toys and collectibles, Archies has also launched a range of Waqt stationery and merchandise. The Geri Giraffe range is priced between Rs 30 and Rs 3,333.

Latest Reads
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories