Archies ties up with 'Waqt', introduces Geri Giraffe in movie

MUMBAI: Greetings major Archies has tied up with Entertainment One's forthcoming movie Waqt and will be introducing the character of Geri Giraffe in the same.

Archies has been instrumental in the evolution of the social expression industry in India, offering “the most special way to say you care.” The creation of the original Archies' character for Waqt, Geri Giraffe, is an initiative to celebrate the very special father-son relationship, and an ode to the unconditional love of parents towards their children.



The association between Waqt and Archies brings to the consumer an entire range of Geri Giraffe merchandise comprising greeting cards, soft-toys, stationeries and posters available across all Archies outlets and paper-rose shops. In keeping with the credo of being the pioneers in the industry, Geri, represents another Archies marketing innovation, and a trendsetter with Geri Giraffe being the first-ever central character in any Bollywood movie.



"Waqt is a tribute to the father-son relationship, and Geri Giraffe epitomises the unconditional love that parents employ, rely on, and draw strength from; allowing them to weather the years of diligence and sacrifice," said Archies Ltd executive director Vijayant Chabbra.



"Having ushered in the social expression revolution in the country, today Archies is an embodiment of myriad human emotions. We are glad to be able to touch many more with our Geri in Waqt," Chabbra added.

Commenting on the association with Archies, Waqt producer Vipul Shah said, "The setting of Waqt is the interplay of personal relationships, and how the emotion of love triumphs against all odds. Archies truly represents the emotions of the teeming millions of the country. It's an apposite fit with the message the movie communicates."

Starring Amitabh Bachchan, Akshay Kumar, Priyanka Chopra and Geri Giraffe, the movie is a family drama of the re-union of a father and son, who had parted ways due to individualistic ideals. A very crucial character in the movie, Geri, plays the role of uniting the father and the son.

Apart from launching an entire range of Geri Giraffe soft-toys and collectibles, Archies has also launched a range of Waqt stationery and merchandise. The Geri Giraffe range is priced between Rs 30 and Rs 3,333.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories