MAM

First Indian outdoor advertising meet in June

MUMBAI: The great outdoors just got more exciting. Outdoor Today, which claims to be India’s only magazine on outdoor advertising, has announced the launch of an annual convention for the outdoor advertising community in the country.

 

 

The two-day event, Outdoor Advertising Convention (OAC 2005) on 10 and 11 June 2005 in Mumbai will bring together experts from the industry in India and abroad.

The aim is to address issues of relevance. The event will end in an awards ceremony.

 

 

Outdoor Today publisher Vasant Jante says, “Outdoor Advertising is no longer just a ‘brush and paint’ medium. In fact, the medium has seen resurgence the world over and is also being touted as the last broadcast medium.

"When we launched Outdoor Today in 2002, the objective was to provide a forum for the Outdoor industry that is growing at a healthy 10 per cent. OAC 2005 is the next logical step in that direction.”

OAC 2005 will comprise a series of interactive seminars addressed by thought leaders from India and abroad.

The delegates would comprise all interest groups in the industry including media planning and buying agencies, advertising agencies, outdoor specialists, outdoor concessionaires, regulatory authorities, research agencies etc.

 

 

The speakers will address the entire range of issues that are of relevance to the industry, including research, regulation, innovation, technology, creativity etc.

The two-day event would culminate in an awards ceremony to recognise exceptional creative executions on the outdoor medium - another first for the industry.

The event is being supported by the recently constituted Indian Outdoor Advertising Agencies’ Association (IOAAA), an association of all specialist agencies in the country.

Outdoor Today states that specialist agencies currently account for over 60 per cent of the outdoor spends in the country and have been largely instrumental in bringing a semblance of order to a medium considered disorganised for long

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/joseph.jpg?itok=k9YBDGA8
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/conclave.jpg?itok=q2rQMci9
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/value.jpg?itok=YPDW9Zky
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/angello.jpg?itok=Mju_lRvL
Ad Club Calcutta inducts Agnello Dias into its ‘Hall of Fame’

The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/visa_0.jpg?itok=3TuCkgPH
Visa launches Tap to Pay campaign to promote everyday contactless payments in India

Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/lifebuoy.jpg?itok=lTlj4W75
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Southside.jpg?itok=bWHv2wGS
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/AIREL.jpg?itok=G-ofRbLG
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/sbi.jpg?itok=bg-g1lej
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories