Indiantelevision.com's The Ad Linx Reporter dated 5 May 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

TV ad market to grow slower at 9.4% in 2009: ZenithOptimedia
Forecasts TV ad market to fall from 16% growth to 9.4% in 2009; media to grow 6.4%, down from 18.9%.

Fever FM Q4 break even, FY'09 net loss at Rs 200 mn
Fever FM eyes fiscal break even in FY'10 on revenue of Rs 550 mn; Mumbai & Bangalore stations turn around.

Raj TV waits for movies to correct its bottomline
Analysis shows Raj TV's net profit is bruised by steep hike in operational costs; pressure is to up revenues.

TV Ratings
Top 10 Programmes (12/04/2009 to 18/04/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	McDonald’s plans 40 more restaurants in India
	Source: Hindu Business Line

	Advertisements make way for BTL promotions
	Source: Economic Times

	Will Aircel sell?
	Red rolls out
	''SBI brand will help grow business by 50%'
	Can Star outshine Colors?
	Coca-Cola bowls marketing googly to PepsiCo
	Source: Business Standard

	Aamir Khan becomes the highest-paid brand ambassador
	Jones Soda Launches Two Innovative Ad Campaigns
	youtube announces Global 48 Hour Ad Contest With Cannes Lions
	Modelo Especial to Debut New Ad Campaigns
	Bohan Advertising launches $20 million advertising campaign
	Source: Media Newsline


	AOL Appoints Google Veteran “Jeff Levick” As New Head Of Advertising
	Source: eBrandz

	Ybrant Acquires Ad Network Dream Ad
	Source: MediaNama.com

	IPL cuts across differences and unites India
	Source: Express Buzz

	Built-to-order
	The older is looking better than ever
	It’s talking ads
	"Real luxury brands set their own demand"
	Towards a digital ecosystem
	For the royal players
	A thirst for growth
	Source: Financial Express

International News

	Updated: Nationwide Creative to McKinney
	Atlanta Paper Suggests Readers 'Unplug' From Net
	Sports Drink Dispute Goes to FTC
	TNS: Media Spending Fell 4.1% in '08
	Nielsen: Future Looks Bright for Online Media
	T.J. Maxx, Marshalls 'Intervene'
	More Cute Critters From Japan
	Holding Co. Numbers Paint Bleak Picture
	Chrysler Fallout Sign of Things to Come?
	Search Goes On
	Source: Ad Week

	Powerade-Gatorade Dispute Goes to FTC
	T.J. Maxx, Marshalls Stage 'Spending Intervention'
	Nationwide Creative Goes to McKinney
	Why Johnsonville Is in 'Happyville' with New Effort
	Source: Brand Week

	M&C Saatchi to launch digital agency in China
	Source: Telegraph

	NBC In-Fronts: Ben Silverman loves advertising
	Source: Zap2it.com

	Radio and Outdoor Advertising Look Risky
	Source: Barron's

	Advertising group WPP to axe 7200 jobs
	Source: Scotsman

	Discovery Communications jumps on 1Q profit
	Source: BusinessWeek

	Microsoft Gives Advertisers Access to Celebrity Endorsements
	Source: WebProNews

	Outsell Advertising and Marketing Study Follows the Money
	Source: Media Designer

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