| MUMBAI:
Fever FM, HT Media Ltd's radio business, has seen a fourth-quarter break even
but is still suffering from a net loss of around Rs 200 million for the fiscal
ended 31 March 2009. Fever
FM, which operates in Delhi, Mumbai, Bangalore and Kolkata, has posted a revenue
of around Rs 350 million for the fiscal. "We have broken even in the fourth
quarter. Our net loss for the fiscal is in the region of Rs 200 million on a turnover
of Rs 350 million," says a source in the company.
Fever
FM, which has a strategic tie up with Virgin, turned from a Hindi to a Kannada-language
station in Bangalore, a move that catapaulted it to the third ranked FM radio
operator in that market in the fourth quarter of the fiscal.
In Mumbai, Fever FM changed the location of its tower and beefed up its content.
"The signal used to break in many locations of Mumbai. So we placed the tower
correctly which helped us become the No. 3 station in the city. As it is, we were
doing well in Delhi," the source adds. Kolkata
continues to be a low-cost, low-loss station for Fever FM.
Fever
FM targets a break even for the full fiscal ended 31 March 2010. "We should
end FY'10 with a revenue of Rs 500-550 million. With this, we will break even
for the full year," says the source.HT
Media got the nod in March to demerge its radio business from its subsidiary HT
Music and Entertainment Ltd. and merge the operation with itself. The
subsidiary company plans to hold events every month in a scale-up drive, the source
says. Also
Read: HT
Media to demerge radio biz | 
