Indiantelevision.com Team

(4 May 2009 11:00 pm)

NEW DELHI: Mattel Toys (India) Pvt Ltd, a subsidiary of Mattel Inc, has launched new variant of its popular doll Barbie as ‘Princess Rapunzel’.

The toy company has launched two editions of the new variant in two options – the regular Barbie Princess doll, priced at Rs 499 and Barbie cut and style priced at Ra 899.

Last month Mattel Toys India celebrated the 50th anniversary of the doll brand at the Lakmé Fashion Week and has plans to launch a range of new products and activities this year.

While Barbie’s sales rose by 18 per cent in the US, sales dropped 15 per cent internationally.