NEW
DELHI: Vizeum China has bagged the media buying and planning account of Spanish
apparel brand Mango.
Vizeum
China won the account following a pitch against four agencies.
Mango managing
director Robert Fuchs said, ““Mango has a top reputation and has been
increasingly successful in China. We are very happy to be working with them to
help grow their business even further.”
The agency will
be responsible of selecting the correct mix of media to utilise the budget efficiently.
Vizeum
has proposed creative and new media launches, one including the usage of blue
tooth for an activation programme.
