28 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 41








Media, Advertising & Marketing Watch

India's ent. industry loses $4 billion a year due to piracy
 Due to piracy Indian media industry loses $4 bn, film industry loses $959 mn a year.

Radio Mirchi offers FCT worth $ 1mn to fight music piracy

Multiplexes: the 'multi-revenue' debate rages

Scriptwriters seek out factors for success

 

IPL faces rural-urban viewership divide
Overcoming public apathy towards city based sports and to create fan clubs are key challenges for IPL, say speakers at Frames.

INX's news channel NewsX launches
 INX Media's English news channel NewsX goes on air today; it is a soft launch as the prime target is to get the distribution in place while the channel promotion follows next.

Music session urges for promotion of non film music
 The panel asks to promote non film music as the industry suffers due to overpowering Bollywood music.

Traditional media assets need to serve digital media channels

OOH growth to ride on technological advances

IBF and AAAI renew agreement

India 3rd among most brand conscious countries: Nielsen

Vimal re-launches showroom in Cochin

Lowe's Bhasin to represent India at Dubai Lynx Awards

Disney to launch Nach to the Groove
Nick announces 'Exam Popat' to ease out kids during exams

UTV's World Movies launches platinum collection

BBC News and sport websites to get new look

BBC signs 5-year Wimbledon deal with All England Club

TV Ratings
Top 10 Programmes (09/03/2008 to 15/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/03/2008 to 15/03/2008)
Zee TV
Star Plus
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IPL impacts media buying cos at large
    		• Global slump paints gloomy picture on Bollywood growth story
    Source: Financial Express
     
    		• Concept PR wins award
    		• Blue Star sees demand for ACs in residential segment hotting up
    		• Volvo India to launch six car models
    		• Parle set to bat with 20:20 cookies
    		• Tata Tea to increase prices soon
    		• Services branding: Now it’s ‘core values’
    Source: Hindu Business Line
     
    		• Sponsors are likely to stay loyal to Beijing
    Source: DNA
     
    		• Sponsorship deals nearly done
    Source: Livemint
      
    		• Rupiz Media all set to spin the online advertising industry
    Source: Merinews
    		• IPL matches will be prime time favourites: Lalit Modi
    		• Entertainment World raises Rs 307 cr PE funds
    		• Lenovo to focus on domestic consumer market
    		• Publicis, Solutions tie up for digital marketing
    		• `Deccan brand won`t exist`
    		• Minority shareholders end feud with Sony
    		• INX launches English news channel
    		• Through the eyes of a child
    Source: Business-Standard
     
    		• DTH companies want TRAI to fix price
    		• Poultries hatch branding strategies to stay on top
    		• Hindi cinema joins race to cross LoC
    Source: Economic Times
     
    		• Brand Deccan will cease to exist: Mallya
    		• Does celeb ad blitz really push up sales?
    Source:Times of India
     
    International News
    		• 5 Contenders Chase L.L. Bean's $30 Mil.+ Biz
    		• YouTube to Offer Users 'Insight'
    		• Hallmark: Boomers Prefer Traditional TV
    		• Pep Boys Selects Zimmerman
    		• Y&R Spins Stories for Land Rover
    Source: Ad Week
     
    		• Reebok Fills CMO Spot
    		• Steak-umm Beefs Up Advertising
    Source: Brand Week
     
    		• Seventy Percent of Marketers Worldwide Question Online Ad Value
    Source: WARC
     
    		• 70% of marketers question online advertising - report
    		• iEUROP launches iDOO marketing campaign
    Source: DM Europe
     
    		• Laura Ashley lifted by ad push
    Source: MSN
    		• Omnicom names CEO for digital media
    Source: Business Week
     
    		• Ten Network Profit Rises 17% on Advertising Increase
    Source: Bloomberg
     
    		• UK ad spend yet to be hit, M&C Saatchi says
    Source: Telegraph
     
    		•  Nokia Wins Frost & Sullivan Award for Mobile Advertising
    Source: FOXBusiness
     
    		• Pep Boys Names Zimmerman Advertising its Agency of Record
    Source: WELT ONLINE
     
    		• Italy Jan advertising spending 604.3 mln eur vs 574.4 mln
    Source: Forbes
     
    		• Major ISPs mulling behaviour-based advertising
    Source: ITProPortal
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