Specials

India's entertainment industry loses $4 billion a year due to piracy
























MUMBAI: The Indian media and entertainment industry loses $4 billion (Rs 160 billion) in annual revenues due to piracy, a study said.



The menace of piracy is also costing the sector 820,000 jobs, said the US-India Business Council (USIBC) in a report titled ‘The effects of counterfeiting and piracy on India‘s entertainment.‘


"This is the reason why while Bollywood makes more feature films than any film industry on earth its revenues are only two per cent that of Hollywood‘s. This is also why India is only a marginal market for Hollywood. The story is much the same for music, television, music and electronic games," said USIBC president Ron Somers.



The Indian film industry loses $959 million and the television sector $2.6 billion a year. In the gaming segment, piracy eats away $40 million of annual revenues while music loses $325 million.



The job losses are equally significant. Films lose a little over half a million jobs each year, TV , and the music industry 133,434.



In the television sector, the loss is partly due to under declaration by the local cable operators (LCOs) where the average price paid by subscribers is Rs 180. The cable operators also air pirated films.


For filmmakers their ability to fight this menace is determined by their financial strength and individual initiatives, the study said.



USIBC, in conjunction with Ficci, commissioned Ernst & Young to conduct the study.


Said Ficci secretary general Dr Amit Mitra: "This study shows that the best way to make a boom in the Indian entertainment bigger is to stop the affliction of piracy. For the average Indian who wants to increase his or her chances for being employed in Bollywood and associated industries, fighting piracy is a place where all our collective efforts must start."


Filmmaker Yash Chopra said, "We have incurred huge losses in film industry due to piracy. This piracy issue started as early as 1979."


Added filmmaker Ramesh Sippy: "Without government‘s help, we can‘t stop piracy. When we released Sholay, there was no piracy as its one of the greatest films. The government should control piracy and curb it to the maximum.



Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/DTH-inside.jpg?itok=jUat5Lv6
The growth of DTH in India

MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/inside.jpg?itok=fXb53zWv
Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image%203.jpg?itok=w_TR5TiK
Guest Column: As digital spreads wings, bolstering security is paramount

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20page.jpg?itok=yOoLpXQn
BARC India gets thumbs up for 2016...but challenges remain

“By definition, remarkable things get remarked upon,” so said Seth Godin, entrepreneur-turned full time speaker, writer and blogger.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image.jpg?itok=quiq6PVc
Guest Column: Measure by Measure

Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me begin, by reflecting on the year that was.  

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Inside%20image.jpg?itok=F94Nk64U
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/logo.jpg?itok=grS2PQtE
Guest Column: Regulating video in Internet age: Pressing challenges, slow movement

Video markets in Asia, as in other parts of the world, are being swept by a wave of commercial and technological adjustment to the rise of internet-delivered video, frequently referred to as “OTT” television. Unfortunately, in most countries adjustment of regulatory policies by governments is way...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/inb-800x800.jpg?itok=rkx_ocjD
Regulations 2016: Of DeMon challenges, changing goalposts & rampant litigation

The regulatory regime in 2016 not only continued to struggle keeping pace with fast-marching technology (4G is passé, 5G is being talked in some countries), but lack of consensus amongst stakeholders on major issues meant that litigation was rampant, thus leading to changing milestones.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/vivek1-800x800_0.jpg?itok=xnGHpaF4
Guest Column: 7 digital trends that will dominate 2017

As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? "Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories