Specials

Music session urges for promotion of non film music















MUMBAI: The last day of Ficci Frames 08‘ witnessed a provocative discussion on "Listener‘s Choice: Changing trends in music" among Mobile Entertainment Forum Americas chairman emeritus and founder Ralph Simon, Big Music CEO Kulmeet Makkar, music composers Salim and Sulaiman Merchant and Radio Mirchi CEO Prashant Panday.


The panel agreed with the Merchant brothers‘ demand that educational institutions to promote music be set up in coordination with corporates so that musicians can be trained.


While piracy continues to dog the industry, Simon suggested that creators of music, that is now a contextual backdrop in everything we do, should now look at different platforms and formats to monetise their creations.


"Artistes need to become cross platform artistes and music labels need to develop the trust of both the consumer and the artistes", he pointed out.


The Radiohead experience in the US was not just a counter intuitive one, but also a clever publicity stunt that managed to generate a lot of ‘sneezes‘ - a term Simon used to explain the phenomenon of generating interest about a creative product.


The panelists also argued for the development of non film music in the country, a genre that has suffered while Bollywood music has become overpowering in its reach and grasp.


Panday who spoke next, dwelt on the ‘P‘s crucial to the industry - piracy, popularisation of music and pop music that has been ignored in the din of popular Bollywood music. "Radio is able to deliver more music to listeners than TV can," he pointed out, saying that radio would soon take up more initiatives to find fresh talent.


Makkar, in his address, said that while physical sales are declining, the coming up of new formats like digitized music would help the industry.


One of the major reasons of the fate of music in India being questioned is the pattern of consumption, he pointed out. People are more keen on ownership of carriers and the technology of delivering the music than the content itself, he said.


Salim Merchant averred that while there is a vibrant film industry, there is no ‘music industry‘. His contention was that the music today is dependent on the film industry so much so that it does not have its individuality. He focused on the lack of encouragement for indi-pop albums today and how a music composer gets restricted with the certain film briefs. "The problem also lies in" he continued, "the budding talent which is unwilling to learn physical music.Everyone wants to switch to softwares available on their laptops."


The Merchant brothers now look forward to setting up a music school which would educate talent in music.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Ajit%20Mohan%20and%20Anil%20wanwari.jpg?itok=heQoHePx
Competing with Google & FB on free side and with Netflix and Amazon on subscription -- Hotstar CEO Ajit Mohan

One of the early movers in the Indian over the top (OTT) space, Hotstar – - part of the Twenty First Century Fox-owned Star India – has been setting a scorching pace for itself. In a nation where high data costs made customers wary of consuming content when on the move, it displayed a voracious...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Sameer_Nair-vidnet17.jpg?itok=D0sNjXrP
ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

MUMBAI: It was in the year 1994 that Sameer Nair was hired as a director-producer in the television industry. Shortly later, he became Star Movies' executive producer.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/arnab.jpg?itok=H4wNrBGe
Republic to debut VR content from August for viewers

English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/vidnet_2017_800X800.jpg?itok=Q7p3Y11-
Cable TV, DTH and OTT distribution

MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vidnet-Story.jpg?itok=0kascM1t
VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ian-Barrett.jpg?itok=Pg3M8m2R
Telly awards: Mediaboss, Discovery, Disney, Fox & Viacom among winners

MUMBAI: The Telly Awards has named Mediaboss as a winner in seven categories in the 38th Annual Telly Awards. Two pieces received the highest honor, a Silver Telly. Mediaboss is an award-winning full-service production and post company creating content for distribution across all media platforms.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/FICCI.jpg?itok=4EpczuIP
Furthering 'Brand India': Film & entertainment buyer-seller meet at Festival de Cannes

NEW DELHI: A buyer-seller meet is being held during the Festival de Cannes 2017 to provide a platform for the Indian media & entertainment industry to showcase its product and services, strength and capabilities and further the image of “Brand India.” The meet is being organised by the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Narendra-Modi_0.jpg?itok=GWmAvScw
Test Promo Feature page

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et purus in magna fringilla eleifend id efficitur lorem. Curabitur sit amet dui lobortis, facilisis ligula consectetur, malesuada ipsum. Nulla cursus fermentum ipsum, vel viverra libero mollis sollicitudin. Mauris non aliquet metus, a...

Specials Promonet feature
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories