| MUMBAI:
BBC Sport has struck a new five-year contract with All England Club. As per the
contract, the UK pubcaster will have the broadcast rights of The Championships,
Wimbledon for a further five years from 2010 to 2014 inclusive. BBC
director of sport Roger Mosey said, "The BBC is deeply proud of its historic
ties with Wimbledon, but this new agreement is focused on delivering state-of-the-art
digital services. "The
BBC's Wimbledon coverage will range from high-definition transmissions from the
show courts and greater choice of live action than ever before, through to on-demand
highlights that you can watch on your PC or mobile. "We're
determined to make the event an even bigger part of our national sporting life
through the use of new technology and working with the Club to innovate across
digital platforms." All
England Club CEO Ian Ritchie said, "Wimbledon is all about a unique blend
of tradition and innovation. Our lengthy partnership with the BBC, which started
in 1927, has been highly successful and we are delighted to extend that association
up to 2014. "Like
the BBC, we are always looking to bring The Championships to a wider audience
at the same time as
improving the overall quality of the coverage. "Through
the latest digital technology Wimbledon fans can choose to stay in touch with
all the drama and action in a way that suits them best." Specifically,
for the first time, people will be able to catch all the key matches via BBC iPlayer,
for up to seven days after broadcast, and have the opportunity to watch Wimbledon
on mobile. People
in the UK, watching via broadband, will continue to be able to see all the action
broadcast on television, including the extensive additional coverage offered behind
the red button. This
new agreement also confirms that, for the duration of the contract, Centre and
Number One Courts will be provided in HD, as part of the BBC HD channel. The contract
also secures radio rights on BBC Radio 5 Live. | 
