Indiantelevision.com Team

(27 March 2008 6:30 pm)

MUMBAI: Lowe Worldwide EVP and Asia regional director integrated marketing Ashish Bhasin has been nominated to represent India in the panel of judges for the interactive and direct advertising category at the second Dubai Lynx Awards.

Bhasin is the only Indian on the panel of judges for this category. The winning entries will be announced on the final evening of the first Dubai International Advertising Festival presented by the Cannes Lions International Advertising Festival which takes place from 31 March to 2 April.

The Dubai Lynx Awards honour advertising creative excellence across the Middle East and North Africa (MENA) in TV/cinema, print, outdoor, radio, direct marketing, media and interactive advertising categories.

Convening in Dubai, they will judge and award MENA's best creative advertising the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence.

Bhasin previously also represented India at the Cannes Lions 2007 as a jury member. He is the founder of Lintas IMAG, Lintas India's integrated marketing action group. His responsibilities include overseeing Linterland (rural marketing), Lintas Personal (DM, CRM and Web), LINOpinion (PR), Advent (Events), Lintertainment (Entertainment Marketing), Lowe Healthcare & d Cell (Design). He is also the MD of Aaren Initiative Outdoor Advertising.