Indiantelevision.com Team

(27 March 2008 6:00 pm)

BANGALORE: Vimal, the textile brand of Reliance Industries(RIL), has opened its first exclusive retail store in Cochin.

The new Vimal showrooms across India are offering the latest fabric collections for premium menswear and the Vimal range of men's apparel. Besides it will offer its customers enhanced facilities such as custom tailoring and styling.

The redesigned Vimal showroom reflects the bold new spirit of Vimal, along with its brand new identity.

Men's ready-mades will be available under three sub-brands: Vimal Red, Vimal White and Vimal Black.

Vimal Red would have a range of apparel and basic formal for all occasions with popular pricing to target a wide segment of the menswear market – both at the popular level as well the younger age groups. Vimal White will have premium pricing and target those people desiring a trendy image. Vimal Black will retail exclusive finely crafted apparel, designed in the Italian fashion and inspired by the thoughts and guidance of Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas.

Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch. She said, "We are all very proud of this moment of reviving the Vimal brand and offer consumers in Cochin a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall.

In October after the re-launch of its textile brand Vimal with a new look, new logo and new offerings, four showrooms were opened in Ahmedabad, Bangalore, Mumbai, Chennai. RIL plans to open one more showroom this month in Bangalore. In phase two starting in the next financial year Vimal will launch another 18 Stores.