3 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 80








AdEx Analysis

Snapshot on Ad by consumer durables on TV in 2007
 TV advertising of consumer durables grow by six per cent during 2007 compared to 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Broadcasters file a la carte rates with Trai
 Broadcasters declare to Trai a la carte rates of their channels, but don't keep MSOs informed; Sony TV costs Rs 20 and Zee TV Rs 18.

'Twenty20 injects new life into sports broadcast'
 Breakaway initiative by Essel Group forces BCCI to wake up from its deep slumber; new format emerges that rejuvenates cricket.
 
Television has brought life back to many sports
 Sports in India no longer a leisure activity to be played or watched at one's convenience: ESPN India MD RC Venkateish.
 
Cellphone was ringing in advertising on TV in 2007
 Listing Top 10 categories of advertisers on TV, print and radio & their ad spend growth in '07 Vs '06.
 
Mobile was ringing for Radio Advertising in 2007
Education was big on Print advertising in 2007

Kurkure launches limited edition ‘Xtreme’

IAA India to launch 'Thought Leaders of Today' series

Legendary US ad man Phil Dusenberry passes away

Mavcomm is communication consultant for 9th Auto Expo

ZestAdz launches Facebook mobile ads

Adobe, Yahoo! unveil ad service for PDF publishers

Junk Food ads targeted towards kids banned in UK

Big FM launches in Jodhpur

History Chnnl to air Indo-Aussie cricket history in Face Off

Hungama Mobile, Friend Media tie up to curb online piracy

TV Ratings
Top 10 Programmes (16/12/2007 to 22/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/12/2007 to 22/12/2007)
Sun TV
Sony Entertainment TV
Zee TV
Star Plus

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Honchos expect ad industry to leap 20%
    		• Ads on cellphones, privacy concerns grow
    		• ASCI pulls up top FMCG cos for misleading ads
    Source: Financial Express
     
    		• Hiya honey!
    		•  The young and the restless
    		• Cool and upbeat
    		•  Rajesh Exports to unveil 9 diamond brands tomorrow
    		•  HPCL, McDonalds tie up
    		• Starcom Worldwide appointment
    		• Brands take to mobile advergaming
    Source: Hindu Business line
     
    		• ASCI pulls up leading MNCs for misleading ads
    Source: Indian Express
     
    		• Big B is social ad superstar
    Source: Hindustan Times
    		• SpiceJet targets profit via advertisements, in-flight sales
    		• ASCI pull up top FMCG cos for misleading ads
    		• Indian Premier League team sponsorship is value for money
    		• Nokia's Ovi to focus on astrology, bollywood & cricket
    Source: Economic Times
     
    		• Arvind aims at more biz from Arrow abroad
    		• Bharatstudent.com in expansion mode
    Source: Business-Standard
     
    		• No more ''up to'' business in advertising broadband: TRAI to ISPs
    Source: domain-B, India
     
    		• Monster Unveils Multifaceted Worldwide Branding Campaign
    Source: NDTV.com
     
    International News
    		• French homosexuals protest censorship of AIDS ad
    Source: Catholic World News
     
    		• Cellphone ads to blossom in 2008
    Source: CBC.ca
     
    		• Bartle Bogle Hegarty brings out first ITV ads
    Source: mad.co.uk
     
    		• Search will be 75% of ad growth in 08
    Source: Advanced - Television
     
    		• Ad Tunes Releases Top Ad Music of 2007
    Source: Adrants
     
    		• Mobile Ad Agency Gains Asian Mobile Web Traffic Partner
    Source: Cellular-News
     
    		• US ad agency ranks Nollywood high for 2008
    Source: Vanguard, Nigeria
    		• Singapore Airlines Starts Showing Total Price In Advertising Campaigns
    Source: China Hospitality News
     
    		• Mobile Advertising Growing Fast In Japan
    Source: WebProNews
     
    		• Iowa Caucus Results to Be Broadcast on Digital Billboards
    		• TVB's ePort Goes Live
    Source: Media Week
     
    		• Web2.0 faces 'users' revolt' over advertising
    		• TV ads may have paid off for Next
    Source: Telegraph
     
    		• Queasy recipe for ‘after-advertising’ business models
    Source: Financial Times
     
    		• Buffalo online advertising soars Business First of Buffalo
    Source: Bizjournals.com
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