Mobile was ringing for Radio Advertising in 2007


The curtains have fallen on 2007, the all important data is also out -- that of the Top 10 categories of advertisers on television, print and radio; and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.

2007* (Jan-Nov '07)
Rank Product Group Ad volumes (in '000)
1 Cellular Phone Service 4,873
2 Properties/Real Estates 4,260
3 TV Channel Promotions 3,900
4 Independent Retailers 3,565
5 Internet/SMS Service 2,145
6 Publications/Books 2,130
7 Social Advertisements 2,021
8 Life Insurance 1,654
9 Jewellery 1,456
10 Cars/Jeeps 1,236
Rank Product Group Ad volumes (in '000)
1 TV Channel Promotions 2,866
2 Properties/Real Estates 1,517
3 Cellular Phone Service 1,408
4 Independent Retailers 925
5 Publications/Books 732
6 Jewellery 680
7 Mutual Funds 627
8 Life Insurance 523
9 Biscuits 479
10 Internet/SMS Service 378


2007* (Jan-Nov '07)
Rank Advertisers Ad volumes (in '000)
1 Reliance Communications Ltd 2,188
2 Bharti Airtel Ltd 977
3 Ministry Of Health & Family Welfare 922
4 Hindustan Unilever Ltd 916
5 Zapak Digital Entertainment Ltd 687
6 Coca Cola India Ltd 665
7 Life Insurance Corporation Of India 643
8 MTNL 608
9 ITC Ltd 582
10 Maruti Suzuki Ltd 575
Rank Advertisers Ad volumes (in '000)
1 Hindustan Unilever Ltd 1,376
2 MTNL 394
3 Reliance Communications Ltd 390
4 Bharti Airtel Ltd 326
5 GTM Builders & Promoters 307
6 Life Insurance Corporation Of India 278
7 Bhawani Textiles 251
8 Maruti Suzuki Ltd 207
9 Hutchison Essar Telecom Ltd 200
10 Prince Pharma 192


2007* (Jan-Nov '07)
Rank Brands Ad volumes (in '000)
1 Reliance Mobile 2,142
2 www.zapak.com 603
3 Tata Sky 534
4 Reliance General Insurance 501
5 Ministry Of Health & Family Welfare 488
6 National Rural Health Mission 422
7 Airtel Cellular Phone Service 361
8 Reliance Life Insurance 340
9 Big Bazaar 331
10 Quick Heal Anti Virus Software 316
Rank Brands Ad volumes (in '000)
1 GTM Jewellery Mart 307
2 Reliance Mobile 290
3 Dollar Club 229
4 Tata Sky 167
5 Airtel Cellular Phone Service 167
6 Pan Parag Pan Masala 144
7 M-Tech Developers 139
8 Pogo Potato Chips 126
9 UTI Mutual Fund 124
10 Hutch Cellular Phone Service 122
Source: AdEx India - A Division of TAM Media Research Bitmap

Media: TV + Print + Radio

Period: Year 2006 & 2007 (Jan - Nov'07)

Note: Ranking based on ad volumes (secondages) in thousands

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