The
curtains have fallen on 2007, the all important data
is also out -- that of the Top 10 categories of advertisers
on television, print and radio; and their growth in
ad spends in 2007 as compared to 2006, as estimated
by AdEx India.
|
| |
|
Product |
| 2007*
(Jan-Nov '07) |
| Rank |
Product
Group |
Ad
volumes (in '000) |
| 1 |
Cellular
Phone Service |
4,873 |
| 2 |
Properties/Real
Estates |
4,260 |
| 3 |
TV
Channel Promotions |
3,900 |
| 4 |
Independent
Retailers |
3,565 |
| 5 |
Internet/SMS
Service |
2,145 |
| 6 |
Publications/Books |
2,130 |
| 7 |
Social
Advertisements |
2,021 |
| 8 |
Life
Insurance |
1,654 |
| 9 |
Jewellery |
1,456 |
| 10 |
Cars/Jeeps |
1,236 |
|
| |
| 2006... |
| Rank |
Product
Group |
Ad
volumes (in '000) |
| 1 |
TV
Channel Promotions |
2,866 |
| 2 |
Properties/Real
Estates |
1,517 |
| 3 |
Cellular
Phone Service |
1,408 |
| 4 |
Independent
Retailers |
925 |
| 5 |
Publications/Books |
732 |
| 6 |
Jewellery |
680 |
| 7 |
Mutual
Funds |
627 |
| 8 |
Life
Insurance |
523 |
| 9 |
Biscuits |
479 |
| 10 |
Internet/SMS
Service |
378 |
|
| |
|
------------------------------------****----------------------------------
|
| Advertisers |
| 2007*
(Jan-Nov '07) |
| Rank |
Advertisers |
Ad
volumes (in '000) |
| 1 |
Reliance
Communications Ltd |
2,188 |
| 2 |
Bharti
Airtel Ltd |
977 |
| 3 |
Ministry
Of Health & Family Welfare |
922 |
| 4 |
Hindustan
Unilever Ltd |
916 |
| 5 |
Zapak
Digital Entertainment Ltd |
687 |
| 6 |
Coca
Cola India Ltd |
665 |
| 7 |
Life
Insurance Corporation Of India |
643 |
| 8 |
MTNL |
608 |
| 9 |
ITC
Ltd |
582 |
| 10 |
Maruti
Suzuki Ltd |
575 |
|
| |
| 2006... |
| Rank |
Advertisers |
Ad
volumes (in '000) |
| 1 |
Hindustan
Unilever Ltd |
1,376 |
| 2 |
MTNL |
394 |
| 3 |
Reliance
Communications Ltd |
390 |
| 4 |
Bharti
Airtel Ltd |
326 |
| 5 |
GTM
Builders & Promoters |
307 |
| 6 |
Life
Insurance Corporation Of India |
278 |
| 7 |
Bhawani
Textiles |
251 |
| 8 |
Maruti
Suzuki Ltd |
207 |
| 9 |
Hutchison
Essar Telecom Ltd |
200 |
| 10 |
Prince
Pharma |
192 |
|
| |
|
------------------------------------****----------------------------------
|
| Brands |
| 2007*
(Jan-Nov '07) |
| Rank |
Brands |
Ad
volumes (in '000) |
| 1 |
Reliance
Mobile |
2,142 |
| 2 |
www.zapak.com |
603 |
| 3 |
Tata
Sky |
534 |
| 4 |
Reliance
General Insurance |
501 |
| 5 |
Ministry
Of Health & Family Welfare |
488 |
| 6 |
National
Rural Health Mission |
422 |
| 7 |
Airtel
Cellular Phone Service |
361 |
| 8 |
Reliance
Life Insurance |
340 |
| 9 |
Big
Bazaar |
331 |
| 10 |
Quick
Heal Anti Virus Software |
316 |
|
| |
| 2006... |
| Rank |
Brands |
Ad
volumes (in '000) |
| 1 |
GTM
Jewellery Mart |
307 |
| 2 |
Reliance
Mobile |
290 |
| 3 |
Dollar
Club |
229 |
| 4 |
Tata
Sky |
167 |
| 5 |
Airtel
Cellular Phone Service |
167 |
| 6 |
Pan
Parag Pan Masala |
144 |
| 7 |
M-Tech
Developers |
139 |
| 8 |
Pogo
Potato Chips |
126 |
| 9 |
UTI
Mutual Fund |
124 |
| 10 |
Hutch
Cellular Phone Service |
122 |
|
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| ------------------------------------****----------------------------------
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 Source:
AdEx India - A Division of TAM Media Research Bitmap
Media: TV + Print + Radio
Period: Year 2006 & 2007 (Jan - Nov'07)
Note: Ranking based on ad volumes (secondages) in thousands
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