Indiantelevision.com > AdEx India Analysis > Snapshot on Advertising by Consumer Durables on TV in 2007
Indiantelevision.com
presents AdEx India Analysis
Snapshot on
Advertising by consumer durables on TV in 2007
(2 January, 2008)
Key
Findings:
TV
advertising of consumer durables grew by six per cent during 2007
compared to 2006.
Consumer
durables did maximum advertising during month of October across
both the year 2006 and 2007.
'Television
sets' garnered 14 per cent share of total consumer durables advertising
pie.
'Philips
Electronics' moved up five places taking the first position in
2007 compared to 2006.
'Philips
Intelligent Water Purifier' took the lead on the new brands launched
list on TV.
Seven
per cent rise in sales promotion ad campaign on TV during 2007
compared to 2006.
Growth
in consumer durables ad volumes.
TV advertising volumes of consumer durables rose by 76 per cent
during 2007 compared to 2004.
Seasonality
in consumer durable advertising.
High
advertising by consumer durable brands during 'Diwali' in 2006
and 2007.
Share
of sub categories of consumer durables during 2007.
Top
10 sub categories of consumer durables contributed 74 per cent
of the total share.
Growth
in sub categories of consumer durables in 2007.
Among
all sub categories of consumer durables ad volumes of
'Thermowares' grew 29 folds during 2007 as compared
to 2006.
Ranking
of top consumer durables advertisers in 2007 and 2006.
'HUL',
'Godrej & Boyce' and 'Microtek International' were
the three advertisers to leap maximum places to make
a mark in the top ten list of 2007 compared to 2006.
New
brands launched on TV during 2007.
Top
10 new product list of consumer durables, a mix of three
brands of Electrical Switches/Parts and two each of
Television sets.
Sub
categories of consumer durables with maximum new brands
on TV.
'Television
sets' recorded highest number of new launches on TV
with nine per cent share followed by range of kitchen/household
products and mixers/grinders with eight per cent and
seven per cent share respectively during 2007.
Consumer
durables used brand promotion and sales promotion
in the ratio of 89:11.
Share
of sales promotion in 2007.
Consumer
durable advertisers preferred using more of 'Add on
Promotion' campaign followed by 'Price Promotion' in
2007.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
TV
advertising of consumer durables grew by six per cent during 2007
compared to 2006.
