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Hungama Mobile, Friend Media Technology Systems tie up to curb online piracy
 
Indiantelevision.com Team

(2 January 2008 4:25 pm)

 

MUMBAI: Hungama Mobile has joined hands with UK-based Friend Media Technology Systems (FMTS) to launch eXposé to e-monitor and provide solutions to keep a check on piracy.

 

The alliance will offer customised software solutions for the media and entertainment industries that empower them to identify and control the use and misuse of their intellectual properties and brands.

 

eXposé leverages data analysis algorithms that monitor a vast array of sources on the Internet, from peer-to-peer networks to discussion forums and newsgroups. This will help in tracking across the World Wide Web the exact source, be it an individual or a community, from where the intellectual properties and brands are pirated and distributed.

Hungama Mobile MD and CEO Neeraj Roy said, "The Indian Film and Television industry has been facing a daunting task of growing piracy and the infringement of intellectual properties as movies, serials, songs, etc are illegally downloaded through the internet. With the launch of eXposé software, digital world will have a more vigilant approach towards piracy.

"Hungama will cover the music and video segment in the online space initially and as we move ahead, we will also target other platforms where mobile segment will be the next target."

FMTS, established in 2000, is a global provider of technology solutions for the media and entertainment industries. It works in partnership with content owners, publishers, broadcasters, software and gaming companies, offering customized solutions and monitoring services that deliver enforcement and threat management programmes.

 
 
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