Education was big on Print advertising in 2007

The curtains have fallen on 2007, the all important data is also out -- that of the Top 10 categories of advertisers on television, print and radio and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.
2007* (Jan-Nov '07)
Rank Product Group Ad volumes (in '000)
1 Educational Institutions 14,123
2 Properties/Real Estates 5,992
3 Corporate/Brand Image 5,974
4 Independent Retailers 5,770
5 Cars/Jeeps 5,495
6 Cellular Phone Service 3,467
7 Two Wheelers 3,441
8 Events 2,948
9 Coaching Centre/Competitive Exam 2,759
10 Hospital/Clinics 2,709
Rank Product Group Ad volumes (in '000)
1 Educational Institutions 13,395
2 Properties/Real Estates 6,862
3 Corporate/Brand Image 6,517
4 Cars/Jeeps 5,523
5 Independent Retailers 5,348
6 Two Wheelers 5,251
7 Social Advertisements 4,158
8 Cellular Phone Service 3,838
9 Events 3,421
10 Travel & Tourism 3,223


2007* (Jan-Nov '07)
Rank Advertisers Ad volumes (in '000)
1 Maruti Suzuki Ltd 2,209
2 LG Electronics India Ltd 1,551
3 Tata Motors Ltd 1,192
4 Nokia Corporation 1,192
5 BSNL 1,181
6 Reliance Communications Ltd 1,089
7 Planman Consultant India Pvt Ltd 1,073
8 Hewlett Packard India Ltd 1,072
9 Bajaj Auto Ltd 931
10 Hero Honda Motors Ltd 894
Rank Advertisers Ad volumes (in '000)
1 Maruti Suzuki Ltd 1,777
2 Bajaj Auto Ltd 1,670
3 Tata Motors Ltd 1,565
4 Hewlett Packard India Ltd 1,530
5 Reliance Communications Ltd 1,524
6 Hero Honda Motors Ltd 1,394
7 LG Electronics India Ltd 1,265
8 TVS Motor Company 1,146
9 BSNL 1,049
10 Planman Consultant India Pvt Ltd 945


2007* (Jan-Nov '07)
Rank Brands Ad volumes (in '000)
1 IIPM (The Indian Institute Of Planning and Management) 974
2 Tata Sky 803
3 Range of Maruti Car 642
4 Reliance Mobile Prepaid 551
5 Maruti Suzuki Zen Estilo 515
6 Royal Government Of Bhutan Lotteries 500
7 Onida Pure Flat 382
8 Big Bazaar 370
9 LG Group (Electronics) 363
10 Bajaj Platina 330
Rank Brands Ad volumes (in '000)
1 IIPM (The Indian Institute Of Planning and Management) 883
2 Ministry Of Health & Family Welfare 860
3 Reliance Mobile 810
4 TVS Star City 730
5 Range of Maruti Car 664
6 Royal Government Of Bhutan Lotteries 648
7 Sikkim/Royal Government Of Bhutan 565
8 Hero Honda Motorcycles 516
9 Range of Bajaj Motorcycle 462
10 IncredibleIndia 447

Period: Year 2006 & 2007 (Jan - Nov'07)

Note: Ranking based on ad volumes (Col*Cm) in thousands

Source: AdEx India - A Division of TAM Media Research Bitmap

Latest Reads

Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories