Specials

Education was big on Print advertising in 2007

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The curtains have fallen on 2007, the all important data is also out -- that of the Top 10 categories of advertisers on television, print and radio and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.
 
Product
2007* (Jan-Nov '07)
Rank Product Group Ad volumes (in '000)
1 Educational Institutions 14,123
2 Properties/Real Estates 5,992
3 Corporate/Brand Image 5,974
4 Independent Retailers 5,770
5 Cars/Jeeps 5,495
6 Cellular Phone Service 3,467
7 Two Wheelers 3,441
8 Events 2,948
9 Coaching Centre/Competitive Exam 2,759
10 Hospital/Clinics 2,709
 
2006...
Rank Product Group Ad volumes (in '000)
1 Educational Institutions 13,395
2 Properties/Real Estates 6,862
3 Corporate/Brand Image 6,517
4 Cars/Jeeps 5,523
5 Independent Retailers 5,348
6 Two Wheelers 5,251
7 Social Advertisements 4,158
8 Cellular Phone Service 3,838
9 Events 3,421
10 Travel & Tourism 3,223
 

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Advertisers
2007* (Jan-Nov '07)
Rank Advertisers Ad volumes (in '000)
1 Maruti Suzuki Ltd 2,209
2 LG Electronics India Ltd 1,551
3 Tata Motors Ltd 1,192
4 Nokia Corporation 1,192
5 BSNL 1,181
6 Reliance Communications Ltd 1,089
7 Planman Consultant India Pvt Ltd 1,073
8 Hewlett Packard India Ltd 1,072
9 Bajaj Auto Ltd 931
10 Hero Honda Motors Ltd 894
 
2006...
Rank Advertisers Ad volumes (in '000)
1 Maruti Suzuki Ltd 1,777
2 Bajaj Auto Ltd 1,670
3 Tata Motors Ltd 1,565
4 Hewlett Packard India Ltd 1,530
5 Reliance Communications Ltd 1,524
6 Hero Honda Motors Ltd 1,394
7 LG Electronics India Ltd 1,265
8 TVS Motor Company 1,146
9 BSNL 1,049
10 Planman Consultant India Pvt Ltd 945
 

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Brands
2007* (Jan-Nov '07)
Rank Brands Ad volumes (in '000)
1 IIPM (The Indian Institute Of Planning and Management) 974
2 Tata Sky 803
3 Range of Maruti Car 642
4 Reliance Mobile Prepaid 551
5 Maruti Suzuki Zen Estilo 515
6 Royal Government Of Bhutan Lotteries 500
7 Onida Pure Flat 382
8 Big Bazaar 370
9 LG Group (Electronics) 363
10 Bajaj Platina 330
 
2006...
Rank Brands Ad volumes (in '000)
1 IIPM (The Indian Institute Of Planning and Management) 883
2 Ministry Of Health & Family Welfare 860
3 Reliance Mobile 810
4 TVS Star City 730
5 Range of Maruti Car 664
6 Royal Government Of Bhutan Lotteries 648
7 Sikkim/Royal Government Of Bhutan 565
8 Hero Honda Motorcycles 516
9 Range of Bajaj Motorcycle 462
10 IncredibleIndia 447
 
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Period: Year 2006 & 2007 (Jan - Nov'07)

Note: Ranking based on ad volumes (Col*Cm) in thousands

Source: AdEx India - A Division of TAM Media Research Bitmap

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