The
curtains have fallen on 2007, the all important data
is also out -- that of the Top 10 categories of advertisers
on television, print and radio and their growth in ad
spends in 2007 as compared to 2006, as estimated by
AdEx India.
|
| |
|
Product |
| 2007*
(Jan-Nov '07) |
| Rank |
Product
Group |
Ad
volumes (in '000) |
| 1 |
Educational
Institutions |
14,123 |
| 2 |
Properties/Real
Estates |
5,992 |
| 3 |
Corporate/Brand
Image |
5,974 |
| 4 |
Independent
Retailers |
5,770 |
| 5 |
Cars/Jeeps |
5,495 |
| 6 |
Cellular
Phone Service |
3,467 |
| 7 |
Two
Wheelers |
3,441 |
| 8 |
Events |
2,948 |
| 9 |
Coaching
Centre/Competitive Exam |
2,759 |
| 10 |
Hospital/Clinics |
2,709 |
|
| |
| 2006... |
| Rank |
Product
Group |
Ad
volumes (in '000) |
| 1 |
Educational
Institutions |
13,395 |
| 2 |
Properties/Real
Estates |
6,862 |
| 3 |
Corporate/Brand
Image |
6,517 |
| 4 |
Cars/Jeeps |
5,523 |
| 5 |
Independent
Retailers |
5,348 |
| 6 |
Two
Wheelers |
5,251 |
| 7 |
Social
Advertisements |
4,158 |
| 8 |
Cellular
Phone Service |
3,838 |
| 9 |
Events |
3,421 |
| 10 |
Travel
& Tourism |
3,223 |
|
| |
|
------------------------------------****----------------------------------
|
| Advertisers |
| 2007*
(Jan-Nov '07) |
| Rank |
Advertisers |
Ad
volumes (in '000) |
| 1 |
Maruti
Suzuki Ltd |
2,209 |
| 2 |
LG
Electronics India Ltd |
1,551 |
| 3 |
Tata
Motors Ltd |
1,192 |
| 4 |
Nokia
Corporation |
1,192 |
| 5 |
BSNL |
1,181 |
| 6 |
Reliance
Communications Ltd |
1,089 |
| 7 |
Planman
Consultant India Pvt Ltd |
1,073 |
| 8 |
Hewlett
Packard India Ltd |
1,072 |
| 9 |
Bajaj
Auto Ltd |
931 |
| 10 |
Hero
Honda Motors Ltd |
894 |
|
| |
| 2006... |
| Rank |
Advertisers |
Ad
volumes (in '000) |
| 1 |
Maruti
Suzuki Ltd |
1,777 |
| 2 |
Bajaj
Auto Ltd |
1,670 |
| 3 |
Tata
Motors Ltd |
1,565 |
| 4 |
Hewlett
Packard India Ltd |
1,530 |
| 5 |
Reliance
Communications Ltd |
1,524 |
| 6 |
Hero
Honda Motors Ltd |
1,394 |
| 7 |
LG
Electronics India Ltd |
1,265 |
| 8 |
TVS
Motor Company |
1,146 |
| 9 |
BSNL |
1,049 |
| 10 |
Planman
Consultant India Pvt Ltd |
945 |
|
| |
|
------------------------------------****----------------------------------
|
| Brands |
| 2007*
(Jan-Nov '07) |
| Rank |
Brands |
Ad
volumes (in '000) |
| 1 |
IIPM
(The Indian Institute Of Planning and Management) |
974 |
| 2 |
Tata
Sky |
803 |
| 3 |
Range
of Maruti Car |
642 |
| 4 |
Reliance
Mobile Prepaid |
551 |
| 5 |
Maruti
Suzuki Zen Estilo |
515 |
| 6 |
Royal
Government Of Bhutan Lotteries |
500 |
| 7 |
Onida
Pure Flat |
382 |
| 8 |
Big
Bazaar |
370 |
| 9 |
LG
Group (Electronics) |
363 |
| 10 |
Bajaj
Platina |
330 |
|
| |
| 2006... |
| Rank |
Brands |
Ad
volumes (in '000) |
| 1 |
IIPM
(The Indian Institute Of Planning and Management) |
883 |
| 2 |
Ministry
Of Health & Family Welfare |
860 |
| 3 |
Reliance
Mobile |
810 |
| 4 |
TVS
Star City |
730 |
| 5 |
Range
of Maruti Car |
664 |
| 6 |
Royal
Government Of Bhutan Lotteries |
648 |
| 7 |
Sikkim/Royal
Government Of Bhutan |
565 |
| 8 |
Hero
Honda Motorcycles |
516 |
| 9 |
Range
of Bajaj Motorcycle |
462 |
| 10 |
IncredibleIndia |
447 |
|
| |
| ------------------------------------****----------------------------------
|
| |
| |
| |
| |
|
 Period:
Year 2006 & 2007 (Jan - Nov'07)
Note:
Ranking based on ad volumes (Col*Cm) in thousands
|
| Source:
AdEx India - A Division of TAM Media Research Bitmap |
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