Education was big on Print advertising in 2007

The curtains have fallen on 2007, the all important data is also out -- that of the Top 10 categories of advertisers on television, print and radio and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.


2007* (Jan-Nov '07)
Rank Product Group Ad volumes (in '000)
1 Educational Institutions 14,123
2 Properties/Real Estates 5,992
3 Corporate/Brand Image 5,974
4 Independent Retailers 5,770
5 Cars/Jeeps 5,495
6 Cellular Phone Service 3,467
7 Two Wheelers 3,441
8 Events 2,948
9 Coaching Centre/Competitive Exam 2,759
10 Hospital/Clinics 2,709
Rank Product Group Ad volumes (in '000)
1 Educational Institutions 13,395
2 Properties/Real Estates 6,862
3 Corporate/Brand Image 6,517
4 Cars/Jeeps 5,523
5 Independent Retailers 5,348
6 Two Wheelers 5,251
7 Social Advertisements 4,158
8 Cellular Phone Service 3,838
9 Events 3,421
10 Travel & Tourism 3,223



2007* (Jan-Nov '07)
Rank Advertisers Ad volumes (in '000)
1 Maruti Suzuki Ltd 2,209
2 LG Electronics India Ltd 1,551
3 Tata Motors Ltd 1,192
4 Nokia Corporation 1,192
5 BSNL 1,181
6 Reliance Communications Ltd 1,089
7 Planman Consultant India Pvt Ltd 1,073
8 Hewlett Packard India Ltd 1,072
9 Bajaj Auto Ltd 931
10 Hero Honda Motors Ltd 894
Rank Advertisers Ad volumes (in '000)
1 Maruti Suzuki Ltd 1,777
2 Bajaj Auto Ltd 1,670
3 Tata Motors Ltd 1,565
4 Hewlett Packard India Ltd 1,530
5 Reliance Communications Ltd 1,524
6 Hero Honda Motors Ltd 1,394
7 LG Electronics India Ltd 1,265
8 TVS Motor Company 1,146
9 BSNL 1,049
10 Planman Consultant India Pvt Ltd 945



2007* (Jan-Nov '07)
Rank Brands Ad volumes (in '000)
1 IIPM (The Indian Institute Of Planning and Management) 974
2 Tata Sky 803
3 Range of Maruti Car 642
4 Reliance Mobile Prepaid 551
5 Maruti Suzuki Zen Estilo 515
6 Royal Government Of Bhutan Lotteries 500
7 Onida Pure Flat 382
8 Big Bazaar 370
9 LG Group (Electronics) 363
10 Bajaj Platina 330
Rank Brands Ad volumes (in '000)
1 IIPM (The Indian Institute Of Planning and Management) 883
2 Ministry Of Health & Family Welfare 860
3 Reliance Mobile 810
4 TVS Star City 730
5 Range of Maruti Car 664
6 Royal Government Of Bhutan Lotteries 648
7 Sikkim/Royal Government Of Bhutan 565
8 Hero Honda Motorcycles 516
9 Range of Bajaj Motorcycle 462
10 IncredibleIndia 447

Period: Year 2006 & 2007 (Jan - Nov'07)

Note: Ranking based on ad volumes (Col*Cm) in thousands

Source: AdEx India - A Division of TAM Media Research Bitmap

Latest Reads

MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom
Bloomberg Media Distribution signs Hollywood Reporter, Billboard, El Financiero, STAT as partners

Bloomberg Media Distribution today announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences. Launched at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories