The
curtains have fallen on 2007, the all important data
is also out -- that of the Top 10 categories of advertisers
on television, print and radio and their growth in
ad spends in 2007 as compared to 2006, as estimated
by AdEx India.
|
| |
|
Product |
| 2007*
(Jan-Nov '07) |
| Rank |
Product
Group |
Ad
volumes (in '000) |
| 1 |
Cellular
Phone Service |
12,519 |
| 2 |
Social
Advertisements |
12,057 |
| 3 |
Toilet
Soaps |
9,610 |
| 4 |
Internet/SMS
Service |
8,401 |
| 5 |
Corporate/Brand
Image |
8,220 |
| 6 |
Aerated
Soft Drink |
7,746 |
| 7 |
Shampoos |
7,338 |
| 8 |
Cellular
Phones |
7,009 |
| 9 |
Two
Wheelers |
6,553 |
| 10 |
Tooth
Pastes |
6,523 |
|
| |
| 2006... |
| Rank |
Product
Group |
Ad
volumes (in '000) |
| 1 |
Social
Advertisements |
11,270 |
| 2 |
Toilet
Soaps |
9,818 |
| 3 |
Cellular
Phones |
6,854 |
| 4 |
Shampoos |
6,716 |
| 5 |
Cellular
Phone Service |
6,531 |
| 6 |
Corporate/Brand
Image |
6,379 |
| 7 |
Cars/Jeeps |
6,047 |
| 8 |
Tooth
Pastes |
6,045 |
| 9 |
Aerated
Soft Drink |
5,783 |
| 10 |
Two
Wheelers |
5,141 |
|
| ------------------------------------****---------------------------------- |
| Advertisers |
| 2007*
(Jan-Nov '07) |
| Rank |
Advertisers |
Ad
volumes (in '000) |
| 1 |
Hindustan
Unilever Ltd |
19,995 |
| 2 |
Reckitt
Benckiser (India) Ltd |
8,470 |
| 3 |
Coca
Cola India Ltd |
5,580 |
| 4 |
Paras
Pharmaceuticals Ltd |
5,268 |
| 5 |
Pepsi
Co |
5,022 |
| 6 |
L'Oreal
India Pvt Ltd |
4,759 |
| 7 |
Bharti
Airtel Ltd |
4,573 |
| 8 |
Smithkline
Beecham |
4,487 |
| 9 |
Colgate
Palmolive India Ltd |
4,306 |
| 10 |
Procter
& Gamble |
4,273 |
|
| |
| 2006... |
| Rank |
Advertisers |
Ad
volumes (in '000) |
| 1 |
Hindustan
Unilever Ltd |
16,840 |
| 2 |
Paras
Pharmaceuticals Ltd |
5,904 |
| 3 |
Reckitt
Benckiser (India) Ltd |
5,628 |
| 4 |
L'Oreal
India Pvt Ltd |
4,346 |
| 5 |
Colgate
Palmolive India Ltd |
3,943 |
| 6 |
Coca
Cola India Ltd |
3,924 |
| 7 |
Procter
& Gamble |
3,317 |
| 8 |
Nokia
Corporation |
3,233 |
| 9 |
Emami
Limited |
3,170 |
| 10 |
Pepsi
Co |
2,718 |
|
| |
| ------------------------------------****----------------------------------
|
| Brands |
| 2007*
(Jan-Nov '07) |
| Rank |
Brands |
Ad
volumes (in '000) |
| 1 |
National
Rural Health Mission |
2,007 |
| 2 |
Airtel
Cellular Phone Service |
1,980 |
| 3 |
www.homeshop18.com |
1,894 |
| 4 |
Moser
Baer DVD/VCD |
1,797 |
| 5 |
Reliance
Mobile |
1,754 |
| 6 |
Colgate
Dental Cream |
1,491 |
| 7 |
Tata
Sky |
1,416 |
| 8 |
Ponds
Age Miracle |
1,272 |
| 9 |
Tata
Indicom Cell Phone Service |
1,251 |
| 10 |
National
Aids Control Organization |
1,135 |
|
| |
| 2006... |
| Rank |
Brands |
Ad
volumes (in '000) |
| 1 |
National
Rural Health Mission |
1,878 |
| 2 |
Colgate
Dental Cream |
1,305 |
| 3 |
Coca
Cola |
1,298 |
| 4 |
Thums
Up |
1,107 |
| 5 |
Colgate
Max Fresh Gel |
1,046 |
| 6 |
Hutch
Cellular Phone Service |
993 |
| 7 |
Reliance
Mobile |
850 |
| 8 |
Sarva
Shiksha Abhiyan |
763 |
| 9 |
Lux
Cozi |
751 |
| 10 |
Horlicks |
746 |
|
| |
| ------------------------------------****----------------------------------
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 Source:
AdEx India - A Division of TAM Media Research Bitmap
Period: Year 2006 & 2007 (Jan - Nov'07)
Note: Ranking based on ad volumes (secondages) in thousands
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