Cellphone was ringing in advertising on television in 2007

The curtains have fallen on 2007, the all important data is also out -- that of the Top 10 categories of advertisers on television, print and radio and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.


2007* (Jan-Nov '07)
Rank Product Group Ad volumes (in '000)
1 Cellular Phone Service 12,519
2 Social Advertisements 12,057
3 Toilet Soaps 9,610
4 Internet/SMS Service 8,401
5 Corporate/Brand Image 8,220
6 Aerated Soft Drink 7,746
7 Shampoos 7,338
8 Cellular Phones 7,009
9 Two Wheelers 6,553
10 Tooth Pastes 6,523
Rank Product Group Ad volumes (in '000)
1 Social Advertisements 11,270
2 Toilet Soaps 9,818
3 Cellular Phones 6,854
4 Shampoos 6,716
5 Cellular Phone Service 6,531
6 Corporate/Brand Image 6,379
7 Cars/Jeeps 6,047
8 Tooth Pastes 6,045
9 Aerated Soft Drink 5,783
10 Two Wheelers 5,141
2007* (Jan-Nov '07)
Rank Advertisers Ad volumes (in '000)
1 Hindustan Unilever Ltd 19,995
2 Reckitt Benckiser (India) Ltd 8,470
3 Coca Cola India Ltd 5,580
4 Paras Pharmaceuticals Ltd 5,268
5 Pepsi Co 5,022
6 L'Oreal India Pvt Ltd 4,759
7 Bharti Airtel Ltd 4,573
8 Smithkline Beecham 4,487
9 Colgate Palmolive India Ltd 4,306
10 Procter & Gamble 4,273
Rank Advertisers Ad volumes (in '000)
1 Hindustan Unilever Ltd 16,840
2 Paras Pharmaceuticals Ltd 5,904
3 Reckitt Benckiser (India) Ltd 5,628
4 L'Oreal India Pvt Ltd 4,346
5 Colgate Palmolive India Ltd 3,943
6 Coca Cola India Ltd 3,924
7 Procter & Gamble 3,317
8 Nokia Corporation 3,233
9 Emami Limited 3,170
10 Pepsi Co 2,718
2007* (Jan-Nov '07)
Rank Brands Ad volumes (in '000)
1 National Rural Health Mission 2,007
2 Airtel Cellular Phone Service 1,980
3 www.homeshop18.com 1,894
4 Moser Baer DVD/VCD 1,797
5 Reliance Mobile 1,754
6 Colgate Dental Cream 1,491
7 Tata Sky 1,416
8 Ponds Age Miracle 1,272
9 Tata Indicom Cell Phone Service 1,251
10 National Aids Control Organization 1,135
Rank Brands Ad volumes (in '000)
1 National Rural Health Mission 1,878
2 Colgate Dental Cream 1,305
3 Coca Cola 1,298
4 Thums Up 1,107
5 Colgate Max Fresh Gel 1,046
6 Hutch Cellular Phone Service 993
7 Reliance Mobile 850
8 Sarva Shiksha Abhiyan 763
9 Lux Cozi 751
10 Horlicks 746
Source: AdEx India - A Division of TAM Media Research Bitmap

Period: Year 2006 & 2007 (Jan - Nov'07)

Note: Ranking based on ad volumes (secondages) in thousands

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