16 January 2008Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 89








Adex Analysis
Snapshot on Life Insurance advertising on TV in 2007
 'Life Insurance' players acquired 80 per cent share of overall TV advertising of 'Insurance' sector in 2007. - AdEx Analysis.
 

Media, Advertising & Marketing Watch
Channel execs dismiss as flawed report that TV adex has dropped
 Channel executives reject Lintas Media's annual report that states TV advertising expenditure has dropped 1% in 2007.

TV adex falls 1 %; total ad spends Rs 173.56 billion: report

Zee TV gets landing rights in China
 Zee TV permitted landing rights in China, now satellite operators on the mainland can include it in their bouquets of channels.

'Southside sees action'
 Change in long-running political equations, continued growth, and an increasing intensity of competition in almost every language segment.

Star News forays into merchandising; launches books

Radio City in festive mood with Makar Sankranti and Pongal

OffersForShoppers.com launches new shopping website

MGM does vigorous campaigning for 'American Gladiators'

BSNL launches free life insurance policy for all its customers

Rob Gilby appointed MD, Disney-ABC International Television Asia-Pacific

NDTV to telecast DD-supported documentaries

Hello FM launches in Tiruchirappalli

The Weather Channel ties up with earthTV

AXN premieres 'The Contender Asia'

Nat Geo launches quiz show with Lufthansa as partner

MySpace signs deal regarding social networking safety

TV Ratings
Top 10 Programmes (30/12/2007 to 05/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/12/2007 to 05/01/2008)
Star Plus
Zee TV
Sun TV
Gemini TV
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Railways plan to ride ad boom for big bucks
    		• ADAG to manage big format events
    Source: Financial Express
      
    		•  Blackstone may pull out of Eenadu deal
    		• Numerical claims key for advertising
    		• Intelligence enemy of advertising magic
    		• Videocon to venture into grocery & lifestyle retail
    		• Magazines face digital challenge
    		• Will rebundling media, creative functions work?
    Source: Economic Times
     
  		• Ad Value | You’re promoted, so you’re fired
    		• Ad Review | Use the head a little better
    Source: Livemint
     
    		• Star, BCCL to launch home shopping network firm
    		• IT start-ups need to focus more on marketing
    		• Pantaloons to open five stores this week
    		• Videocon`s Next to roll out more IT products
    Source: Business-Standard
     
    International News
    		• PTV gets record Rs 1.1 bln advertising business in six months
    Source: AAP
     
    		• TBWA\C\D's Graf Confirms Move to Saatchi
    		• 'Idol' Sponsors Pay More
    		• $75 Mil. Burlington Media in Play
    		• MySpace, Pols Work to Make Sites Safer
    Source: Ad Week
     
    		• Garnett Drives Sales of NBA Jerseys
    Source: Brand Week
     
    		• MediaVest's Bader Jumps to BrandinHand
    Source: Media Week
     
    		• Oprah Gets OWN Network Via Discovery Deal
    		• YouTube Audience Grew 9% in December
    Source: TV Week
     
    		• Newsday advertising VP asked to 'step down'
    Source: Newsday
    		• Watchdog puts stranglehold on ad for violent computer game
    Source: Guardian
     
    		• JCDecaux signs 5-year Hong Kong metro ad contract
    Source: Reuters
     
    		• Feminist magazine criticized for rejecting ad praising powerful women in Israel
    Source: IHT
     
    		• Hyundai to launch major TV advertising campaign for 2008
    Source: Easier
     
    		• Mobile Advertising In Europe To Hit $1.93 Billion By 2012
    Source: Net4now
     
    		• Analysis: Advertising Issues on Washington's Agenda for 2008
    Source: Digital Media Wire
     
    		• Sweden mulls ban on sexist ads
    Source: AFP
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