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MUMBAI:
XYZnetworks' The Weather Channel has signed a deal with earthTV,
to provide its viewers with a 90-second visual journey to
some of the world's most fascinating destinations, with 360-degree
pans and bird's-eye views.
earthTV
will broaden The Weather Channel's broadcast providing viewers
with relevant vision that will complement current forecasts.
earthTV's
The World LIVE will air on The Weather Channel, 90
seconds prior to the hour. The World LIVE has a daily
viewership of over 2 billion in 160 countries, claims earthTV.
"The
affiliation between earthTV and The Weather Channel demonstrates
that our programming aims to showcase more than just our core
expectation of weather forecasts," said Weather Channel
GM Julian Delany.
earthTV
president Thomas Hohenacker said, "The Weather Channel
has joined over 50 networks and platforms worldwide which
air earthTV programming and we look forward to building a
firm partnership with The Weather Channel."
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