Star News forays into merchandising; launches books

MUMBAI: Star News is foraying into merchandising. As part of its merchandising and brand extension, Star News, in association with Star India Licensing and Merchandising division, has launched three books that predict the future of 2008.

This partnership between Star India Licensing and Merchandising and Star News will develop a line of publishing products based on the popular shows, under its Star Publishing initiative.

MCCS VP marketing Yogesh Manwani said, "This is our first venture in the merchandising business. We will be soon rolling out some more products to extend our brand."

"This is yet another first-of-its-kind initiative in Hindi news television by MCCS along with the licensing and merchandising expertise of Star India. And there are more such initiatives in the pipeline," he added.

The three books launched by Star News include Tarot 2008, Astrology 2008 and Numerology 2008. The books are based on the show Teen Deviyaan that forecasts fortunes using three different clairvoyant methods.

Tarot 2008 is written by Munisha Khatwani; Astrology 2008 by Meera Mahajan, and Numerology 2008 by Shelly Gupta. The books are being distributed by Prakash Books India Private Limited.

The book contains predictions for 2008 based on the individual predictive method. Viewers can refer to the book for queries or questions and get an opinion on their stars.

Star Licensing and Merchandising is the newly formed division of Star India Pvt. Ltd. and is involved in the business of development of Star intellectual property with partners across categories. Besides books on Star News shows, Star Publishing is also creating several titles on shows across the network including novels, comics, cookery, travel, style guides, children's books and others. Yet another brand launched by the division is Star Parivaar, a brand that targets women offering a range of apparel, accessories, home and lifestyle products.

Latest Reads
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories