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NEW
DELHI: It's been a long wait for Subhash Chandra but his persistence
might well pay dividends soon. If all goes well, Zee TV could
be permitted landing rights in China and local satellite operators
would then be able to include this in their bouquets of channels
in mainland China.
Commerce
minister Kamal Nath, who accompanied Prime Minister Manmohan
Singh on the latter’s first visit as PM, said India had
given a similar permission to China Central Television's English
channel, CCTV-9 more than a week ago. "(If Zee gets permission),
This will help in enhancing interactions in the field of entertainment,"
Nath pointed out.
Nath
had earlier discussed the downlinking of Indian broadcast
channels in China with his Chinese counterpart Chen Deming.
"I am hoping that this market access proposal will be
accepted, and in turn, will strengthen our cultural understanding
of each other. It will also open up the Chinese market for
our content services, animation, gaming and special effects
in the future," he had said.
Zee
had applied for landing rights permission in September 2006.
The downlink approval clears the way for Zee to now be able
to offer a 24-hour, tailor-made product for the Chinese market.
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