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MUMBAI:
Malar Publications' Hello 106.4 FM has launched in Tiruchirappalli.
The station is already available in Madurai, Tirunelveli,
Tuticorin, Coimbatore and Puducherry.
As
part of its marketing campaign, Hello FM will distribute 1,064
gold coins to the listeners on the inaugural day. They are
also planning to roll out a few mega promotional activities
in the coming few months for their listeners across Tamil
Nadu.
Hello
FM COO Rajeev Nambiar said, "We are highly enthused to
conquest the air space considering the fact that the city
has had an early exposure to faint signals of FM stations
from Sri Lanka. Our understanding is that the listeners here
are very radio-friendly and familiar with the radio unlike
the Chennaites who woke up to private FM revolution way back
in 2003. The market here is ready to grab every opportunity
that Hello FM has to offer. We would be focused to serve as
the choicest platform to the local and national advertisers,
thus giving Trichy the much-needed fill-up in the media entertainment
space."
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