3 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 45








Media, Advertising & Marketing Watch

Madison takes 51% in Mediacom, to handle P&G account
 Madison CMD Sam Balsara acquires 51% in Mediacom India to win account of P&G India; Madison to handle media buying biz of P&G while Mediacom will look after media planning.

 

Zee sews 3-year distribution deal with Ten Sports
 Ten Sports moves to Zee-Turner bouquet after expiry of its 3-year contract with Sony; Zee Group to pay minimum guarantee of around Rs 3.2 billion over three years.

UTV’s biz news channel in content pact with ABC News
 Founder group of UTV Software inks strategic content tie-up with ABC News for English business news chnnl; UTVi, where UTV Software will hold 20%, is set to launch by April-end.

UTV's Race rakes in Rs 900 million in 10 days
UTV Motion Pictures' Race grosses Rs 900 million within 10 days of release; India's contribution is Rs 700 million.

141 Sercon reconstructs top level positions

Maneesh Mathur becomes COO of P9 Integrated

Atul Hegde joins Connecturf as CEO

TBWA India appoints Shiv Sethuraman as CEO

TVS launches ‘Scooty Teenz Electric’ in Karnataka

Future TV launches Gone in 30 Seconds film contest

CN, Pogo bank on movies for sticky viewing
YTV commissions 'Survivorman Kids' to 9 Story Ent

Triveni to launch lifestyle channel VOI Millionaire

Mohit Anand to join Channel [V] as head

SunTV’s SFM to launch in Mysore on 3 April

Big FM appoints Rohit Dhar as regional director, East

AFP adds video to 2008 Beijing Olympics, Euro coverage

Hathway can show Neo Sports only in Cas STBs

Raj TV ties up with Astro for launch in Malaysia

TV Ratings
Top 10 Programmes (16/03/2008 to 22/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/03/2008 to 22/03/2008)
Star Plus
Zee TV
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Mudra Group launches 2 new media specialist units
    		• Shiv Sethuraman is TBWA India CEO
    		• Hind Unilever to sell anti-ageing cream thru direct marketing
    		• Sahara One picks NDTV Media
    		• ‘Trademark owner can file case in the district he operates’
    		• Samsung launches new range of refrigerators, microwave
    		• Godrej Consumer launches 'Cinthol'
    		• UTVi in content tie-up with Disney ABC TV
    		• Behind the big bite
    		• GoaFest. Many firsts
    		• On the agenda ...
    		• A fine madness
    		• A time to reflect
    Source: Hindu Business Line
     
    		• `Broadcast bodies tighten noose on errant ad firms`
    		• TVS launches electric scooter
    		• TBWA to beef up Indian operations
    		•  Samsung plans launches to boost revenues
    		• Rasna eyes ready-drink market with Fruitplus
    		• Ad business up for grabs
    		• Puma forays into swimwear sector
    		•  Advertisers to pay penalty, face boycott for late pay
    Source: Business-Standard
      
    		• Goafest: 3,000 delegates to attend ad & media festival
    		• Provogue fashions in talks with global majors for JVs
    		• Sam Balsara snaps up 51% in WPP arm Mediacom
    		• Communication hotshop StrawberryFrog leaps to Goafest
    		• Goafest already ahead of Dubai Lynx and AP AdFest
    		• Grey India won’t send delegates to Goafest
    		• Ogilvy to manage ArcelorMittal's PR in India
    		• P&G India awards its communication planning and buying AOR to Madison-Mediacom
    		• Reliance Entertainment's Big cinemas ready to open in US
    Source: Economic Times
     
    		• Officer's Choice to sponsor state soccer league
    		• Balsara buys 51% in MediaCom
    Source: Financial Express
     
    		• IPL teams to sign ‘Spirit of Cricket’ declaration
    Source:The Hindu
     
     
    International News
    		• New Line Preps Move to MediaCom
    		• Liberty Mutual, NBC in Pact
    		• St. Ives Puts 'Happy Face' on Aging
    		• Organic Links With Start-up for Mobile App
    		• G2 Takes Majority Stake in Indian Shop
    		• Kling Plans Wieden Return
    		• GE, Wal-Mart, HSBC Score Green Effies
    Source: Ad Week
     
    		• Video Ads as Effective as TV Ads, Study Says
    Source: TV Week
     
    		• BT Retail ran targeted advertising pilot back in 2006
    Source: thinkbroadband.com
     
    		• Twinings cleared by the Advertising Standards Authority
    Source: CatererSearch
     
    		•  BBC Launches New Channels in Indonesia
    Source: Asia media Journal
    		• Facebook strikes jobs site internet advertising deal
    Source: Direct Traffic Media
     
    		• TV drug ads should list FDA hotline, lawmakers say
    Source: Los Angeles Times
     
    		• Potential and pitfalls seen from mobile phone ads
    Source: Reuters
     
    		• MTV Networks Delivers 57 Million Mobile Video Streams in a Year
    Source: Sun Herald
     
    		• Quaker State Infuses 'Q' with Star Power
    		• Destination D.C. Takes Visitors on a 'Power Trip'
    Source: Brand Week
     
    		• NBCU, Liberty Prep Marketing/Programming Push
    		• SQAD Acquires Wrapsidy
    Source: Media Week
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