Indiantelevision.com Team

(2 April 2008 6:00 pm)

MUMBAI: Future Group's retail television network brand, Future TV, has launched a contest for user-generated content at a pan-India level titled Gone In 30 Seconds.

The contest invites short films carrying mass appeal, to air on the TV network within consumption spaces - Future TV.

Future Media (I) Ltd MD and CEO Partho Dasgupta said, "The contest is an endeavour to create awareness within the industry on how creative execution must be handled differently for this particular media. The films will lay more emphasis on the visual aspects than on audio and music because the final screening of the film will be in an audio-neutral consumption environment; also it will be for universal viewership".

The competition has been organized with the intention of activating the industry towards the need for differentiated creatives for this medium.

Ideas that portray aspects of daily life, humour or a public service message will be the themes on which the films can be based on. The contest involves a closely-watched elimination process by the Short Film Club Society and a representative of Future Media.

Apart from getting a chance to showcase their talent across the Future TV network which is present in 11 cities of the country,the winners will also receive prizes ranging from Rs 25,000 to Rs 150,000.

The competition will continue for a month and will culminate through a creative workshop followed by announcement of winners by the advertising, media and entertainment industry professionals.