17 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 55









Media, Advertising & Marketing Watch

Mastercard is founding sponsor of Mumbai Indians
Credit card major Mastercard which is celebrating its 25th anniversary in India has announced that it will be the founding sponsor for Reliance's Mumbai Indians IPL team.

 
NDTV considers splitting businesses
NDTV Ltd. is considering splitting its operations into 'news related' and 'beyond news' businesses; creation of focused entities will help it bring in strategic and financial partners.

Cas to be mandatory in metros: Dasmunsi
The government is in agreement with Trai that Cas should be made mandatory for television viewers in all the four metros.

Trai asked to study Tam's TV ratings system

Trai supports MIB: DTH license fee to be 6% of gross revenue
The Telecom Regulatory Authority of India extends support to the Information & Broadcasting ministry's proposal to reduce the DTH license fee from 10 to 6 per cent of the gross revenue.

DTH operators form association, to fight higher taxes

Compact Disc to raise $38.8 mn from foreign banks for 2 films
Compact Disc India will raise $38.75 million from foreign banks to fund two of its international movie projects.

Future Media bags 3 media rights in Mumbai

Reliance Communications, ICC extend partnership till 2015

Euro RSCG is MDLR Airlines' advertising, PR agency

Big Street activates bus shelters in Bangalore & Chennai

Bindass Movies announces ‘Apun Ka Hollywood’ contest

Mid Day appoints Noshe Oceanic for media duties in Delhi

Legendary Disney animator Johnston passes away at 95
Jetix acquires Kid vs Kat from DHX Media
Sesame Street goes HD with Sony cameras, switchers

Triveni’s Hindi news channel Voice of India soft launches

NDTV Imagine to launch music reality show Junoon in June

Sun TV’s SFM to launch in Nashik & Vadodara on 17 April

DD to launch new shows in primetime and afternoon band

AXN Beyond launches on now TV in Hong Kong

Wyclef Jean launches music phone Motorokr U9

AOL launches in Taiwan

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Reliance Mobile to sponsor ICC rankings
  • Punjab doctors banned from advertising services
  • M&M in JV with Capespan to drive retail
  • Katrina Kaif is the face of Vijay Mallya's IPL team
  • Newsprint price hike forces newspapers to hike ad rates
    Source: Economic Times
     
  • Rasna to enter ready-to-drink segment
  • Print media on a roll in the South
    Source: Financial Express
     
  • I&B and Health Ministries to discuss ban on surrogate advertising
  • ‘There is not enough creativity in advertising today’
  • ‘Ideas are good, but packaging could be better’
  • Brewing big business
  • Discover Nokia
  • ‘Ad industry needs a CEO’
  • Is innovation the name of the game?
  • MakeMyTrip adds new features on Web site
  • Vishal Retail to raise Rs 3,000 cr for expansion
  • Comet UK enters into brand licensing with Anicon Clothing
  • IP hurdles for brands heading to Beijing Olympics
  • Coca-Cola India sees double-digit growth
    Source: Hindu Business Line
     
  • Broadcasters seek clarity on surrogate ads
  • DNA’s take on paid ‘editorial’ content draws its own critics
    Source: Livemint
     
  • Bolt from the blue for ONGC players in IPL
  • Bindra hails English IPL
  • Vaughan questions ECB stance on IPL
  • IPL faces boycott by news channels
    Source: Indian Express
  • Zee: Ad break?
  • Rasna eyes snacks foray
  • Emami to take tips from E&Y
  • Citibank may bag IPL ground sponsorship
  • Red & White ad: SC rules in favour of Godfrey
  • Webdunia rides vernacular boom
    Source: Business-Standard
     
  • TV channels resent surrogate ads ban
  • Coca-Cola spicing up beverage war with desi flavours
  • Spencer’s will cart in kids’ brands
    Source: DNA
     
  • No need for IPL window in FTP right now: Speed
  • England players will play in IPL in future: Vaughan
  • Editors Guild asks IPL to withdraw remaining unacceptable conditions
  • Curtain to go up on IPL extravaganza
  • Rajiv Gandhi Stadium gears up for IPL
  • Not for total ban on hoarding industry, says civic group
    Source: Hindu
     
  • Bollywood turns to online promotions
    Source: Hindustan Times
     
  • Yahoo Gains On Google In Search Ad Dollars Spending
    Source: eBrandz
     
  • I&B not to withdraw ban on surrogate ads
  • SC sets aside ban on cigarette advertisement featuring Akshay
  • IPL promoting liquor in the name of cricket?
    Source: Times of India
     
    International News
  • Spot Runner Hires Former MTV Exec
  • R/GA Hires Nokia Point Man
  • Hola Mounts Video on Display Ad Platform
  • Perfect Fools Enlists Chalmers
  • Segway Gets Social
  • PluggedIn Set for Launch
  • Mitsubishi Contenders Emerge
  • Y&R Taps North American CEO
  • TBWA\C\D, Arnell Add PepsiCo Brands
    Source: Ad Week
     
  • Revenue fears over Google ad-clicks
    Source: Telegraph
     
  • R/GA Hires Nokia Point Man
  • Coca-Cola, Starbucks Go Vintage
  • General Motors Realigns Marketing
  • Coke's Kent: Right Strategies Are in Place
    Source: Brand Week
     
  • AOL moves closer to center of ad industry in NYC as it tries to boost ad business
    Source: Canadian Business
     
  • Niche ad networks may fare better
    Source: Biz Report
  • Foreign brands dominate China LCD TV market
    Source: Digitimes
     
  • Blinkx and Revision3 Announce Advertising Partnership
    Source: Mashable
     
  • Hong Kong launches Celebrity Olympics Advertising Campaign in Asia
    Source: Asia Travel tips
     
  • PepsiCo's Gatorade To Hire New Ad Firm
    Source: WSJ
     
  • Eyeblaster, Dapper launch code-free online ads
    Source: Digital Media Asia
      
  • Leading Advertising Agency Network Names New President
    Source: Earthtimes
     
  • Advertising.com anchors top Web ad network, ComScore Inc. says
    Source: Biz Journals
     
  • IAC and HealthCentral Form Ad Network
    Source: Washington Post

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